Blogs
Honda and Other Major Auto Brands Are Turning to New Outdoor Advertising Measurement Capabilities to Drive Customers to Dealerships
by Sarah Garonce, senior director, Research & Insights, Clear Channel Outdoor Americas The auto industry is harnessing new technologies giving drivers experiences they’ve only dreamed about. And the same is true of Out-of-Home (OOH) advertising – one of auto marketing’s closest allies. Just as auto manufacturers are reinventing vehicles today for the ultimate driving experience,…
Read MoreTalent Pipeline Programs…building workforce's reflecting our communities!
THE ADVERTISING CLUB OF NEW YORK’s FOUNDATION is working to build and connect a community of diverse and inclusive talent. It’s where our talent pipeline comes to life! The Foundation’s programming and pipeline efforts are thoughtfully and intentionally constructed to Promote, Attract, Retain, and Train an advertising, marketing and media workforce that reflects all communities.…
Read MoreMeet the 2018 – 2019 Fellows
Meet the 2017-2018 Fellows ________________________________________________________________________________________________________________________ More information about the i’mPART Fellowship here! Contact Ericka Riggs, Foundation and Inclusion Manager, ericka@theadvertisingclub.org
Read MoreThe i'mPART Fellowship Program – Elevating Women from Mid-Level to Executive Level and Beyond!
Created in 2016 the Women’s Fellowship Program began by providing 10 diverse women an opportunity to be guests at major industry conferences, supplying them with senior mentors, and support throughout their journey. Now in its fourth year, the Fellowship has expanded, helping over 50 women pursue their dreams and elevate their executive presence – providing more…
Read MoreTHE ADVERTISING CLUB OF NEW YORK's FOUNDATION
THE ADVERTISING CLUB OF NEW YORK’s FOUNDATION is working to build and connect a community of diverse and inclusive talent. It’s where our talent pipeline comes to life! The Foundation’s programming and pipeline efforts are thoughtfully and intentionally constructed to Promote, Attract, Retain, and Train an advertising, marketing and media workforce that reflects all communities.…
Read MoreInsights on the Social Advertising Landscape from Shilpa Bisaria, Senior Director, Strategy and Operations, Turner Ignite
Thanks for speaking with us, Shilpa. Tell us about your role at Turner. What is Launchpad all about? My pleasure! Thanks for having me here. I joined Turner Ignite’s Launchpad team to build new business opportunities for the company outside of the traditional, linear ecosystem. Think of Launchpad as a startup within a massive company (that just…
Read MoreJesse Semchuck | Director of Search, Display, and Performance Marketing | Purple
What emerging technologies or innovations will have the biggest impact on your branding strategy in 2019? Predictive modeling for multi-touch attribution. Within the next few years I expect to see agencies and brands figure this out. It’s possible to piece some of this together today buying third party cross-device…
Read MoreADTHINK 23: A Night of Inspiration and Solutions
With the year wrapping up, we held our last ADTHINK event of 2018 at Subculture, an intimate, underground theater-style urban oasis, hosted by The ADVERTISING Club of New York and Gina Waldhorn, President of Quirky. This year’s culminating event, ADTHINK 23 – focusing on the latest in emerging technology — was an exciting evening showcasing…
Read MoreNAD’s Buzzfeed Decision May Be A Roadmap For Affiliate Marketing
By: Allison Fitzpatrick and Gary A. Kibel The National Advertising Division (NAD) recently declined to review the statements made by BuzzFeed, Inc. (BuzzFeed) about a moisturizer in one of its online “shopping guides,” despite the inclusion of affiliate links in the article. Notably, this NAD decision offers guidance for online publishers as to whether the…
Read MoreAndrew Keller on working at Meta: 'I now respect the media side more'
By Charlotte McEleny of The Drum Putting a creative mindset into a media-driven platform has created balance on both sides, says Meta global creative director Andrew Keller. Former CP&B chief exec and global creative director, Keller has been with Meta since 2016 and has since developed a compelling story around the value of communities to brands. Keller believes that…
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