Blogs
Holiday shoppers are looking for your help: Are you listening?
Byline: Scott Falzone, Managing Director, Google The launch of the next generation smartphone rings in the holiday season for the Telecom industry. The holiday season boosts demand for older smartphone models too. As an example, when the iPhone X launched, sales for the iPhone 7 (previous year’s version) peaked.1 When it comes to making a…
Read MoreFrom The ANDYs to Ogilvy: How Two Ad Students Danced into their Dream Job
Two students submitted their ANDY entry form and realized their dream of becoming an award-winning creative team could actually come true. On a crisp July morning in Amsterdam, Seth Mollerup and I were on the tail end of a six-week advertising study abroad with our Professor Jeff Sheets and the BYU AdLab. Our trip started…
Read MoreLeveraging Upper Funnel Tactics in B2B
B2H (Business to Human) Marketing and Tapping into Human Emotion Why don’t more B2B marketers focus on mid to upper funnel marketing tactics like video, display, Programmatic or Advanced TV? With a plethora of business solutions in the marketplace, it would make sense to use short-form video to tell a story about reinventing a brand,…
Read MoreCalifornia Strengthens Privacy Projections with New Privacy Law
By: Richard S. Eisert, Gary A. Kibel and Vivian Wang The California legislature recently passed the California Consumer Privacy Act of 2018 (the Act), which imposes significant privacy-related obligations on entities that do business in California. The bill was passed in response to a much more stringent California ballot initiative on the condition that the…
Read MoreIn Their Own Words: 2018 President Award Honorees
On Wednesday, July 18 we celebrated our Annual Gathering of Members. As part of this gathering we induct our 2018-2019 Board of Directors and honor those who embody the spirit of volunteerism by offering their time and talent regardless of their busy schedules making them invaluable Club partners. We are pleased to capture and share…
Read MoreClub Announces Board of Directors, Honors Standout Talent with 2018 President’s Award and Rising Star Accolade
NEW YORK, July 19, 2018 — The ADVERTISING Club of New York, the industry’s leading professional organization representing the advertising, media, marketing and ad-tech industries, announced today the addition of seven new board members to new posts at its 122nd Annual Meeting of Members. The event took place at Horizon Media’s Headquarters in New York on…
Read MoreMidnight Moment – Isabel Martínez / Isabelita Virtual Midnight Sunrise, 2018 World Premiere
Midnight Moment is the world’s largest, longest-running digital art exhibition, synchronized throughout Times Square nightly. The 2018 Selection Committee included Stephen Frietas, Sr. VP of Marketing, OAAA, Fanny Josefsson, Copywriter, GREY, Tony Jones, VP Creative Director, MRM//McCann, Kate Oppenheim, Managing Partner, M SS NG P EC ES along with representatives from The ADC, The AD Club of NY…
Read MoreWhat These Ten Companies Have In Common – OATH's Brandblazer Winners
In June, Oath celebrated it’s first birthday and also announced its inaugural Brandblazers program. Ten clients were celebrated in New York featuring a fireside chat between Oath CEO Tim Armstrong and Oath Board of Advisor Zac Posen. The 2018 Brandblazer companies: Avon BANDAI NAMCO Entertainment Caltex Crowne Plaza HP HUAWEI Macy’s Pizza Hut Sun Life…
Read MoreBranded Entertainment in the Age of Ad Blockers
By Karen Kehm, Senior Director of Marketing Keeping consumers happy and engaged with your brand is no small feat in the age of ad blockers and personal data breaches like the recent Meta-Cambridge Analytica situation. The level of frustration and cynicism on the part of consumers has reached a fever pitch, and marketers are anxiously…
Read MoreMaster Class: WOMEN NOW
Here’s What We Learned at This Year’s Master Class: WOMEN NOW Professionals from New York City and beyond gathered together in the sunny Tribeca 360° for The AD Club Foundation’s third annual Master Class: WOMEN NOW, designed and curated to amplify the dialogue around harassment, equal pay and other urgent issues pushing the women’s movement…
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