Membership Directory
You Can’t Define the Sound of the World Cup–But You Can Be A Part of It
My first World Cup memory wasn’t of an awe-inspiring goal, a nerve-wracking penalty shoot-out or an ill-timed red card. No. My first memory was of Puerto Rican superstar Ricky Martin performing “The Cup of Life” during the closing ceremony of the 1998 FIFA World Cup-singing as the crowd echoed the iconic lyrics “allez, allez,…
Read MoreThe Independence Manifesto: 5 Radical Truths from the Frontlines of the Unfettered Summit
Author’s note: This blog post is based on presentations at the Unfettered conference of independent creative agencies in New York on March 3, 2026 (https://www.theadvertisingclub.org/unfettered/). The advertising industry is currently witnessing a tectonic shift, but it isn’t the one you’ll read about in a holding company’s quarterly earnings report. While global conglomerates grapple with what industry analyst Michael Farmer describes as…
Read MorePrivacy, Trust and AI: What Consumers Expect Now
What do consumers really want from brands today? More relevance, certainly. But also more restraint. New research presented at ARF’s AudiencexScience suggests that privacy is now the baseline expectation, trust is conditional, and AI will only work for brands when consumers feel they still have visibility and control. The data presented here combine findings from two recent U.S.…
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