Upcoming Events
Brave Brands: Luncheon and Awards Ceremony
Save the Date
Date: Monday, October 6th
Location: TBD NYC
Recent Videos
Hip Hop in Adland - Celebrating the 50th anniversary of Hip-Hop
Innovate NY: Leveraging AI and Machine Learning to Elevate the Consumer Experience
Inspiration Series: Bob Greenberg
Inspiration Series: Jeff Goodby
Inspiration Series: Tiffany Rolfe
Inside The Clubhouse - The Global Black Audience
Understanding Affirmative Action Decisions
OOH:NOW - Breaking The Echo Chamber
Thought Leadership From Our Members
Price, Value, Location, Context: Advertising Rules For Back To School
It’s no surprise that consumers are feeling the effects of inflation everywhere, from the grocery store to the gas pump, and well beyond. During periods of inflation consumers typically cut down on what they feel is discretionary spending. However, research suggests that back-to-school spending this year may be relatively steady. In a recent Harris Poll study, 75% of consumers reported that they were likely to spend more than previous years (which also could have a direct correlation with inflation).
Get an A+ with DOOH Back-to-School Ads
Back-to-school brands have a pivotal opportunity to reconnect with students and parents nationwide with highly-visible, and captivating DOOH ads.
The Recent Evolution of Back-to-School Advertising
Schools everywhere continue to grapple with the pandemic’s impact, including running hybrid or online classrooms, handling safety concerns, and making sure students have the support they need to succeed.