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Hivestack appoints Hector Gonzalez as Chief Revenue Officer, US and LatAm
The leading independent digital out of home (DOOH) ad tech company will divide its business into two separate divisions “Hivestack Global” and “Hivestack US & LatAm” to drive growth across US and LatAm
The Uncertain Future of Gen Z: Advice for Brands Navigating Economic Crises
Synopsis: Find out how today’s brands can use DOOH to remain resilient and strategically advertise to Gen Z in an era of uncertainty.
Out of Home Reaches Back-to-School Shoppers Along a Changed Customer Journey
Back-to-school shopping looks different for 2022, with students fully returned to in-person learning amidst an economy gripped by inflation. Parents and guardians expect to spend more overall; at the same time they are deeply price-conscious and promotion-friendly. One thing that hasn’t changed is out of home’s importance along the customer journey.