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I consider myself a human-centric business leader more than I do a marketer. But I think that’s what marketing is. It’s understanding what people need. And it’s creating propositions and programs and businesses that meet people’s needs. And when you meet people’s needs, you can create a business that’s healthy and growing.

Yahoo and Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, have today announced a strategic global partnership to connect their industry-leading technologies, and enable premium, programmatic DOOH cross-channel media campaigns on a global scale.

In the early days of the pandemic, there was an unrelenting narrative of loss and return to what we had lost. This loss translated into our work lives where the focus was on how to get back to where we were before remote work remedies had become the new normal for agency employees.