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If you’ve been in or around advertising for the past four decades, you’ve probably heard the name Rishad Tobaccowala. Throughout that time, he has served at the upper echelons of Publicis Groupe as chief strategist and growth officer and chairman of Digitas and Razorfish. Today, he is a speaker, teacher, advisor and author of Restoring the Soul of the Business: Staying Human in the Age of Data.

He is a trusted advisor to Publicis Groupe as well as executives at Fortune 500 and 100 companies and private equity organizations. And now he is the recipient of the Ad Club Industry Legend honor. Always the mentor, Tobaccowala shares some crucial advice for all of us.

I consider myself a human-centric business leader more than I do a marketer. But I think that’s what marketing is. It’s understanding what people need. And it’s creating propositions and programs and businesses that meet people’s needs. And when you meet people’s needs, you can create a business that’s healthy and growing.

Yahoo and Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, have today announced a strategic global partnership to connect their industry-leading technologies, and enable premium, programmatic DOOH cross-channel media campaigns on a global scale.