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While the adoption of online shopping continues to grow, the majority (92.6% in 2020) of grocery dollars are still spent in stores. We also recently conducted a survey of 1,000+ grocery shoppers and discovered that 96% are still going into physical stores to buy their groceries.

The TV industry is evolving from a single to multi-currency marketplace.  Throughout the year, we’ve seen indications of a growing appetite for new TV measurement solutions as agencies and programmers announced deals to test new currencies.

I am pretty excited about returning and have been in the office about once a week. I derive so much energy from my colleagues! As the weeks and months go on and more of us are meeting in person we are seeing the positive impact that is having for the culture of our agency.