Upcoming Events

DDB New York and most of our North American offices have returned to the office in three day a week hybrid capacity – ensuring employees have the balance they need. We are also continuing our half-day Fridays and a small, but important daily reminder to take a breath with a calendar hold from one to two PM each day. Each of these actions remind our people to take a beat and clear their heads.

While the adoption of online shopping continues to grow, the majority (92.6% in 2020) of grocery dollars are still spent in stores. We also recently conducted a survey of 1,000+ grocery shoppers and discovered that 96% are still going into physical stores to buy their groceries.

The TV industry is evolving from a single to multi-currency marketplace.  Throughout the year, we’ve seen indications of a growing appetite for new TV measurement solutions as agencies and programmers announced deals to test new currencies.