Upcoming Events
Women's Masterclass Conference
Date: Thursday, February 12 | 8:30 AM- 5:30 PM
Location: Meta | 50 Hudson Yards
Unfettered: Independent Agency Conference
Date: Tuesday, March 3rd | 8:30 AM- 5:00 PM
Location: Meta | 50 Hudson Yards
Recent Videos
Thought Leadership From Our Members
Brand Strategy Going Into Super Bowl LVI
A common misstep for brands is when they fail to find out what people are already talking about on places like social. If you aren’t driving content with timely and topical insights – you’re missing an opportunity to create the types of ideas that pull on the levers that stimulate people to connect.
The Top 10 Advertising and Marketing Legal Issues to Watch for in 2022
2022 has the potential to be a major year for the advertising and marketing industry — new laws and guidance are going into effect, the Federal Trade Commission (FTC) is reviewing various guides, and new enforcement priorities have emerged.
How digital out-of-home can meet the data privacy moment
Apple’s iOS 14.5 privacy changes, which force apps to get explicit consent to track user behavior, tore through the ad tech ecosystem like a tornado. The privacy policy Apple calls App Tracking Transparency (ATT), coupled with the expansion of data privacy laws and Google’s upcoming elimination of third-party cookies (though not until 2023) has forced advertisers used to one-to-one targeting to reassess their data practices. It’s even caused many to wonder whether adtech – and the many businesses dependent on one-to-one targeting using cookies or mobile advertising IDs for user acquisition and engagement – will crumble in an era focused on consumer consent.