The leading independent digital out of home (DOOH) ad tech company will divide its business into two separate divisions “Hivestack Global” and “Hivestack US & LatAm” to drive growth across US and LatAm
Back-to-school shopping looks different for 2022, with students fully returned to in-person learning amidst an economy gripped by inflation. Parents and guardians expect to spend more overall; at the same time they are deeply price-conscious and promotion-friendly. One thing that hasn’t changed is out of home’s importance along the customer journey.