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First, Netflix announced that they’ll begin offering an ad-supported subscription tier. Then, both Peacock and Amazon emphasized virtual product placement offerings during their Newfronts presentations. As viewers continue to prefer streaming services over linear television, I’d expect the Upfront presentations to emphasize more of the same: opportunities to get inside the content in order to reach ad skippers and ad avoiders, and targeting opportunities that offer brands the ability to reach cord nevers and cord cutters through streaming and connected TV ads.

When we talk about sustainable development in the context of business, we mean the company strives to achieve a balance in all aspects of its functioning: social, ecological and financial. In other words, businesses are becoming more human and empathetic in response to problems, such as the global economic crisis, turbulent geopolitical situations and global climate changes.

I’m so proud to be part of an industry whose very existence is about creating change – changing minds, changing behaviors.  That means we have a great opportunity to create broader cultural change by being more representative and inclusive in the stories we tell.