Meriyel David is an Associate Planner at Wavemaker. In her role, she assists in the development of media plans that are used to effectively reach target audiences. By nature,…
Kristin Parris is a Talent Development Senior Manager at Essence, a global, data-driven advertising agency, where she designs and facilitates learning experiences that ensure people excel in their roles…
By Nicole Kaplan, SVP, Group Director, Momentum Worldwide Before COVID-19, there was a shift in how marketers talked about B2B, recognizing the best approach was to humanize efforts and that businesspeople are people, too. Appealing to their…
