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Thought Leadership From Our Members

New Study: Marketers Feel Frustrated in Their Desire to Drive More Sustainability Efforts

By The Advertising Club of New York | March 10, 2017

A majority of marketers believe sustainability investment pays off but their boards are underinvesting March 9, 2017 – The vast majority (83%) of marketers feel a moral imperative to incorporate…

Top Talks on Pharma: Elaine Rumack, Sr. Partner, Sr. Director, Digital & Bill Heilmann, Managing Partner, Strategy + Communications Planning, MEC Global

By The Advertising Club of New York | February 27, 2017

Elaine Rumack and Bill Heilmann are established leaders within the advertising and communication field with a special focus on Pharma. They are committed to ensuring that strategies are relevant and…

Top Pharma Marketer Insights from Tricia Brown, Executive Director, U.S. Marketing, Merck & Co., Inc.

By The Advertising Club of New York | February 27, 2017

What do you wish your advertising agency partners knew about your role on the brand side? I have a sense of urgency about how quickly we need to change. I…

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