The agency’s ninth office opens with industry veterans Gus Marmarinos and Lucas Bongioanni at the helm and ABI, P&G, and Kraft Heinz, among others, as clients. NEW YORK SEP. 5,…
In an era where television was not merely entertainment but a cultural event, the inception of the TV upfronts marked a strategic revolution in advertising. In the 1960s, amidst a…
In what marks its third postponement, Google has again announced a new timeline for the deprecation of third-party cookies in Chrome, now set for early 2025. Despite this being the…