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Thought Leadership From Our Members
Marketing and Advertising Leadership in the Modern Era – A New Dynamic
Inward Leadership: Guiding brands, teams and yourself in a changing world The definition and embodiment of leadership as a concept has changed dramatically over generations. As a society, we have…
GUT Announces New York Office
The agency’s ninth office opens with industry veterans Gus Marmarinos and Lucas Bongioanni at the helm and ABI, P&G, and Kraft Heinz, among others, as clients. NEW YORK SEP. 5,…
The Upfront Is Dead, Long Live the Upfront
In an era where television was not merely entertainment but a cultural event, the inception of the TV upfronts marked a strategic revolution in advertising. In the 1960s, amidst a…