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Thought Leadership From Our Members

Young Pro Corner: Derin Ozgul, Account Manager, Client Success, USA Today

By members | March 12, 2026

Derin Ozgul, Account Manager, Client Success, USA Today Under the Client Success org of USA Today Co., Derin works with small to medium-sized businesses and oversees their paid media strategy,…

Let’s Ride!!! A New Chapter with Trojan Horse Media

By members | March 12, 2026

The Year of the Horse feels right. 2025 was the year of clarity for me. The year I stepped fully into my own lane, launching PLR Group Inc. and building…

Behavior Is Shifting. Measurement Is Not Yet Aligned.

By members | March 4, 2026

This article is the first in a new monthly column from the ARF highlighting ideas, research, and emerging issues in advertising and marketing research. The ARF is celebrating its 90th…

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