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10 Negotiation Skills for Career Advancement
By Jordan Quigley, North American vice president for Robert Half’s administrative and customer support group From agreeing to your starting day to signing off on your retirement package, your negotiation skills can play an integral part in your professional life. The ability to negotiate effectively can help you get the pay and promotions you want,…
Read MoreEmily Kistner Captify Senior Director, Video & Advanced TV
Michael W Piner Mediahub SVP, Dir., Dig. & Advanced TV
Kevin McGehee Horizon Media Director, Advanced Analytics
Rockstar – Channing Martin
Rockstar — Channing Jones Channing Martin is IPG’s Global Chief Diversity and Social Impact Officer. In this role, she is responsible for advancing IPG’s diversity, equity and inclusion objectives and continuing to strengthen the company’s progress to being one of the world’s most diverse and inclusive companies. Reporting to the CEO, Channing leads IPG’s strategy…
Read MoreABCS Insights Named Preferred Measurement Partner of Screenverse to Advance OOH Attribution and Campaign Performance
The strategic partnership will bring advanced measurement and attribution capabilities to digital out-of-home (DOOH) advertising campaigns. NEW YORK, NY- ABCS Insights, a leading ad effectiveness analytics company, today announced its selection as the primary measurement partner for Screenverse, the largest network of digital out-of-home (DOOH) inventory. ABCS will enhance the attribution and performance measurement of…
Read MoreOOH:NOW Q&A: Andy Sriubas, EVP, Strategic Planning & Development of Outfront Media
Tomorrow at the OOH:NOW event, we’ll learn about the state of OOH today and where we’re heading in the future. In advance of our panels and discussions, we asked Andy Sriubas, EVP, Strategic Planning & Development of Outfront Media on his own opinions of the industry. Let’s see what he has to say! What needs…
Read MoreCES Takeaways: Michael Scott, Head of Sales, Brand – US, Samsung Ads
What are the major takeaways? What did you learn? Advanced TV is hotter than ever. In addition to embracing existing opportunities, buyers are looking for more ways to make their TV investment work harder. We’re also continuing to see a blurring of the lines between Linear or Broadcast TV and OTT, particularly as the Streaming…
Read MoreHuman Creativity vs. Artificial Intelligence: Is AI Your Partner or Problem?
By Onward Search Is your job at risk? If you’re a creative, copywriter, or designer learning about recent artificial intelligence (AI) advancements, this question must have crossed your mind. Of course, AI experts say not to worry. Yet, AI is already revolutionizing the creative industry and the world of work. We polled over 500 professionals,…
Read MoreMeet The Disruptors: Ricky Ray Butler, CEO | BEN Group, Inc.
Where do you see more opportunities for disruption within your industry? Advances in measurement that will allow brands to optimize campaigns based on clicks or sales offer the biggest opportunity for disruption. AI and deep learning technology are already improving the value that brands can expect from influencer marketing. This year, we will see a…
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