MEDIACTION & DIGITAL ACTION

MEDIACTION and Digital Action are programs that allow you to buy print and/or digital space at special discounted rates. These programs represent The AD Club's largest fundraising effort. Digital Action is now in it's third year offering great properties at . efforts which help fund scholarships, grants, internships and mentoring for advertising and marketing undergraduate students.

• How does it work?
• Who has participated?
• Who does it benefit?
• Frequently Asked Questions
• View Photos & Testimonials from
  DIGITAL ACTION Scholarship Recipients

If you work for a major publication or digital destination, you can donate your space to support our student educational efforts. We're particularly interested in inventory from the following areas of interest:

              * Business     * Entertainment      * General Interest      * Home     * Multicultural

              ** Newsweekly's     ** Parenthood     ** Sports     ** Fitness   and more...

Interested in donating to DIGITAL ACTION? Contact: Lucy@theadvertisingclub.org.

How does it work?

MEDIACTION and DIGITAL ACTION are the Club's two most collaborative programs that benefit media -- agency and client -- through amazing rates and an opportunity to "give back". The program is a win-win for everyone involved and is a worthwhile way to support the next generation of advertising talent.

How does DIGITAL ACTION work?

1. Top web sites donate online advertising space to DIGITAL ACTION
2. Advertisers approve the program; Agencies contact The AD Club and paperwork is distributed
3. The money supports our educational outreach initiatives, which include scholarships, internships and other programs benefiting students in the tri-state area
4. Please note: all space must be used in 2009; if the offering does not meet your specifications please notify us as the publishers are open to customizing to meet the needs of your clients.  Some restrictions may apply.

How does MEDIACTION work?

1. Top magazines donate a 4-color national full-page ad to MEDIACTION
2. Agencies take 50% OFF open net rate OR 10% OFF the negotiated net rate - which ever is lower
3. Advertisers approve the program; Agencies contact The AD Club and paperwork is distributed
4. The money supports our educational outreach initiatives, which include scholarships, internships and other programs benefiting students in the tri-state area

Please note: Publishers will make a good faith effort for mutually acceptable issue date & position. Rates will be kept strictly confidential. As a gester of goodwill to our media donors, the space that you purchase must be incremental and not contribute to volumn or frequesny discounts. All rates are NET.

Who has participated?

• Advertisers who have supported MEDIACTION & DIGITAL ACTION:

CBS Television, Club Med, Dermablend, DuPont Stainmaster, Federal Express, General Motors, Gillette, IBM, Johnson & Johnson, Kohl's, Kraft, Lipton Teas, L'Oreal, Mars Inc, Marquis Jet, Merrill Lynch, Nacha, Nestle Purina, Nikon, Novartis, Pfizer, Phillip Morris, Revlon, Rolex, Ross, Schick, Sheraton, SmithKline Beecham, Sprint, Temenos, TRESemme, Trident, Turning Leaf, VISA, W Hotels & Residence, Wal-Mart, Xerox AND our Digital Action partners: JP Morgan Chase, Neo@ogilvy, Razorfish, Shering-Plough Corp., TD Ameritrade, Victoria Secret. 

             Publishers who have donated to MEDIACTION & DIGITAL ACTION:
Adweek, Brandweek & Mediaweek, Business 2.0, Country Home, Country Living, Departures, Family Circle , Food & Wine , Forbes, Forbes Life, Fortune, FSB (Fortune Small Business), Golf Magazine, Good Housekeeping, House Beautiful, In Style, Ladies Home Journal , Latina, Marie Claire, Men's Health, Midwest Living, Money, More Magazine, National Geographic, Newsweek , Parents Magazine, Passport, People En Espanol, People Magazine, Popular Mechanics, Prevention, Real Simple, Redbook, Scientific American, Ser Padres, Siempre Mujer, Sports Illustrated, Sports Illustrated Kids, TIME, Traditional Home, Travel & Leisure , Travel & Leisure Family, Travel & Leisure Golf, USNews & World Report, USA Today, Vibe AND our digital partners: CNNMoney.com, Discovery Communications, Electronic Arts, Forbes, FoxSports.com, Gawker Media, Grandparents.com, MSNBC.com, MTV Networks, NBC Universal, NY Times.com, People.com.

View Photos & Testimonials from the DIGITAL ACTION Scholarship Recipients »

Who does it benefit?

Schools participating in The AD Club programs:
Baruch College, City College of New York, College of Mt. St. Vincent, Fashion Institute of Technology, Fordham University, Hofstra University, Long Island University, New York Institute of Technology, New York University, Pace University, Parsons School of Design, Pratt Institute, School of Visual Arts, St. John's University, Yeshiva University Creative Schools: Academy of Art College, Miami Ad School, The Portfolio Center, The Creative Circus, The University of Texas, VCU Ad Center

Frequently Asked Questions:

1. How does the buy get processed?
   All negotiations and scheduling are handled with the planner/buyer working with their media contact. The difference is that the donated space is flagged: MEDIACTION/DIGITAL ACTION, on the insertion order, and monies to be paid directly to The ADVERTISING Club.
2. How does this work through our billing process?
   We suggest you set up an internal account for The ADVERTISING Club's MEDIACTION or DIGITAL ACTION Purchases in your system to help you keep track of your insertion and payment. We will assist you in tracking the payment as you see fit.
3. What does the client get out of participating?
   The client gets a BETTER VALUE and at the same time is "giving back" to the advertising community. Both programs help fund The AD Club's educational outreach efforts, which support scholarships, internships and mentoring for advertising and marketing undergraduate students - the talent of tomorrow.