Posts by The Advertising Club of New York
Meet The Fellows: Jessica McGlory
FutureIsFemale award winner, Jessica McGlory has entered a new role as Head of Growth at Verb. Before Verb Jessica lead paid social efforts as the Director of Paid Social Media Marketing at Bombas, the digitally native apparel company focused on making the most comfortable socks in history and giving back to those in need.…
Read MoreFoundation's Summer Internship – Apply NOW!
Looking for something to do this summer? Ready to get a jump-start on your career? The AD Club of NY has the way! The Foundation’s Summer Internship Program is designed to provide students in their junior, senior, and graduate years of college an opportunity to intern at one of the AD Club’s member agencies or…
Read MoreKevin McNulty |President and CMO, Momentum Worldwide
What accomplishment from the past year was the most profound (either for you or the industry at large)? Experience is now the core of marketing conversation. Past Cannes winners — MSFT Billboard, Fearless Girl, and Nike Church — are a testament to that. As confirmed through the launches of our WE KNOW Experiences 2.0 research this year…
Read MoreOOH:NOW – Gaining Momentum & Market Share 2019
Hilary Fischer-Groban, Brand Director, Thinx Inc. 1. As Out-of-Home continues to evolve, combining the art and science of technology, how should both the buy and sell sides be framing themselves for this new era of OOH transaction? We are continuously evolving our approach to OOH to perform in line with the rest of our digital…
Read MoreMeet The Fellows: Claire Mirisola
Claire Mirisola is an award-winning Lead Copywriter with nearly a decade of experience. She studied Anthropology at the American Museum of Natural History before landing at the Fashion Institute of Technology, where she earned her dual degrees in Communication Design and Advertising Design. A conceptual thinker, Claire honed her craft working on innovative social…
Read MoreBroadsign and Lemma Partner to Expand Programmatic DOOH Offering in APAC
Samantha Brault | DECEMBER 10, 2019 MONTREAL, CANADA and SYDNEY, AUSTRALIA — December 11, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform and programmatic DOOH platform Lemma have partnered to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Lemma’s demand-side platform (DSP). The partnership will greatly expand Lemma’s DOOH screen inventory while enabling Broadsign’s global network of programmatically-enabled publishers to reach new…
Read MoreMeet The Fellows: Jessy Jacques
Jessy Jacques is a vision-driven change agent with a career-long record of digital advertising and marketing for leading organizations. She possesses a proven talent for aligning business strategy and objectives, with established digital advertising and marketing management paradigms, to achieve maximum operational impacts with minimum resource expenditures. Presently, Jessy is a Senior Account Manager…
Read MoreOOH:NOW – Gaining Momentum & Market Share 2019
Brian Rappaport, CEO, Quan Media Group As out-of-home continues to evolve, combining the art and science of technology, how should both the buy and sell sides should be framing themselves for this new era of OOH transaction? I think it’s important that both sides work together focusing on how OOH growth is real, that brands…
Read MoreMeet The Fellows: Nandini DasGupta
Nandini DasGupta is a Principal in Gartner L2, managing the research team for L2’s CPG practice, leading a team of research associates focused on developing and delivering digital insights for marketing leaders and practitioners. Her team covers a variety of categories including personal care, home care, food and beverages. Prior to her current role,…
Read MoreOut-of-Home: Now 2019
Out-of-Home: Now 2019
OOH has long been revered as a Creative Canvas. We looked at how brands are using the various formats of the medium today, to leverage all it has to offer connecting with consumers in the physical world.
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