Posts by The Advertising Club of New York

By Michelle Castillo Originally Posted on CNBC.  It used to be taboo to feature gay, lesbian or transgendered people in advertising. But growing acceptance of the LGBT community by mainstream America, coupled with landmark legal decisions granting them equal marriage rights, has made brands less shy about targeting the group. “Now that gay marriage is…

Originally Posted on Little Black Book.  Gina Grillo, CEO & President, The ADVERTISING Club of New York, looks at how technology is further shaping this section of adland It’s not news that digital advances have fundamentally changed the way we work and do business in the advertising world, ushering in new approaches to capture consumer…

By John Patroulis Originally Posted on Fast Co.Create.  BBH New York Creative Chairman John Patroulis offers up his most significant career lessons in creative leadership. So I was having a conversation with a recently out-of-school creative person recently when she asked: “So, how do you creatively lead people?” Fair enough question. I mean, it’s the…

Originally Posted on TheNextGag.  The International ANDY Awards launches 2016 call for entries campaign with novel interactive website The International ANDY Awards, the industry’s most sought-after awards show for creative excellence in advertising, today launched its 2016 Call for Entries campaign, created by Wieden+Kennedy New York, the ANDYs agency of record for the second year…

By Jami Oetting Originally Posted on Agency Post.  Women manage more than half of personal wealth in the U.S., drive up to 80% of all purchasing decisions, and control $20 trillion in consumer spending each year. Yet, the power of the female consumer isn’t reflected in the offices of either brands or their agencies. Reports…

ADTHINK is the only event of its kind for the marketing and advertising industry. In several quick fire rounds, hand-selected start-ups present cutting-edge business solutions to our panel of experts. Senior marketers and agency/media execs gain deep exposure to the mar-tech/ad-tech future and participate in a dynamic discussion with our panel of leading experts. Special…

Wieden + Kennedy’s call for entries spot features a protagonist obscured by grime and the limitations of language. Wieden + Kennedy By Patrick Coffee Originally Posted on Adweek.  BBDO global chief creative officer David Lubars recently told Adweek the agency world has an “an unhealthy obsession” with awards. But even the most cursory glance around the…

We are excited to announce Jon Kaiser, Global Digital Strategy Lead on PepsiCo at OMD, is our Member of the Month! Jon is a valued partner of the AD Club as Mediaction Co-chair and we appreciate all of his support to make this year a great success! As a veteran digital media and marketing expert,…