Posts by The Advertising Club of New York

by Andy Stevens, SVP, Research & Insights, Clear Channel Outdoor Americas Today’s advertisers are focused on how consumers spend time as a means to determine how to reach the right audiences. For instance, media buyers are acutely aware of two trends in the advertising business. First, people are spending less time at home in front…

Next week is The AD Club’s 8th Annual OOH:NOW Conference, and for the inside scoop on the state of OOH today, we asked our OOH:NOW speaker Ian Dallimore, Director Digital Innovation and Sales, Lamar Advertising about how tech can be used to serve better OOH content, where this type of advertising is most effective, which platforms should be…

Last week, The AD Club of NY, in partnership with REDBOOKS, invited some of our industry’s most interesting startups to pitch their company to some of marketing’s brightest minds as part of our 11th ADTHINK event. Moderated by Gina Waldorn, Co-Founder & COO of Evol8tion, the event featured four groundbreaking startups, Adaptly, Macromeasures, oneQube and Revfluence,…

In advance of our 8th Annual OOH:NOW Conference next week, we asked some of our speakers about their perspective on how we should be making the most of OOH and it’s technology, where it’s going and more. See what OOH:NOW speaker Cory Pearson of Haworth Media had to say on the state of Out-Of-Home today! What…

By: Outfront Media OUTFRONT ON Smart Media combines the visual impact of outdoor with the dynamism of digital smart billboards. Our new intelligent and connected inventory is transforming the way content is delivered and experience​d in the physical world. The ON Smart Media platform is a cloud-based, app-driven ecosystem that will integrate hardware, software, content and data to…

The AD Club Board of Directors invites you to kick-off your holidays at our last event of the season, the AD Club’s annual Holiday Party on December 3rd at 6pm. Join us for a not-to-miss evening with live music from DJ Hesta Prynn and our silent auction. Auction items, among others, include: It’s time to…

By: Vector Media Pay-per-click online ads may yield high click rates, but we all know half of those aren’t actually true impressions as much as they are computer-generated bots. A 130ft billboard, like one of Vector Media’s on the Vegas Strip, however, is guaranteed to have hundreds of thousands of eyes land on it. So…

By Richard S. Eisert and Truan Savage Ad blocking software has long been a concern of agencies, marketers and publishers, but recent developments (particularly the expansion of ad blocking technology to the mobile environment) have pushed the issue to the forefront. Now both marketers and publishers are beginning to fight back. On the more aggressive…