Posts by The Advertising Club of New York

By Gina Grillo Originally posted on Fortune.  As it continues to widen, young women and girls should be encouraged now more than ever to make their voices heard. We saw some of the smartest women and men in Hollywood get the chance to be substantive on the red carpet last week at the Emmy’s, thanks…

Capitalizing on Honda’s established, strong brand identity and its core belief in “The Power of Dreams,” the company is launching a two-minute commercial, “Paper,” during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to…

In honor of Wakey!Wakey!’s new single, “Homeless Poets,” and our REDEFINING:Talent panel tonight during Advertising Week, we sat down with Wakey!Wakey!’s Michael Grubbs, who was at our last Redefining panel, REDEFINING:Music back in July to ask him what it felt like to perform again with his old friend and AD Club Member Gene Back, how…

By Connor Zickgraf Originally Posted on Media Village/MyersBizNet Addressing a room of media professionals earlier this month at the Advertising Club’s Great Debate 7, Michael Kassan, Chairman and CEO of MediaLink, declared the current state of the advertising industry a “review-maggedon.” With an unprecedented number of agency contracts in review and billions of ad dollars…

By: Gary A. Kibel and Justin H. Lee The Third U.S. Circuit Court of Appeals confirmed that the Federal Trade Commission (FTC) has the authority to bring enforcement actions against companies with deficient cybersecurity measures that fail to protect consumer data against hackers. Background On three occasions in 2008 and 2009, hackers accessed Wyndham Worldwide…

Last week, The AD Club hosted the seventh annual Great Debate, led by MediaLink CEO Michael E. Kassan. The lively discussion addressed the big pink elephant in the living room – TRUST– and how programmatic buying and current reporting methods require new standards of trust and transparency in client-agency-media company relationships. Michael deemed programmatic, procurement, transparency,…

OUTFRONT PRIME offers exclusive access to best-in-class billboard sites in iconic U.S. locations OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the US, today announced the launch of OUTFRONT PRIME, a new brand of premium outdoor assets offering exclusive access to the most highly-trafficked and premier billboard inventory in iconic…