Posts by The Advertising Club of New York
THE ADVERTISING CLUB OF NEW YORK's FOUNDATION
THE ADVERTISING CLUB OF NEW YORK’s FOUNDATION is working to build and connect a community of diverse and inclusive talent. It’s where our talent pipeline comes to life! The Foundation’s programming and pipeline efforts are thoughtfully and intentionally constructed to Promote, Attract, Retain, and Train an advertising, marketing and media workforce that reflects all communities.…
Read MoreInsights on the Social Advertising Landscape from Shilpa Bisaria, Senior Director, Strategy and Operations, Turner Ignite
Thanks for speaking with us, Shilpa. Tell us about your role at Turner. What is Launchpad all about? My pleasure! Thanks for having me here. I joined Turner Ignite’s Launchpad team to build new business opportunities for the company outside of the traditional, linear ecosystem. Think of Launchpad as a startup within a massive company (that just…
Read MoreJesse Semchuck | Director of Search, Display, and Performance Marketing | Purple
What emerging technologies or innovations will have the biggest impact on your branding strategy in 2019? Predictive modeling for multi-touch attribution. Within the next few years I expect to see agencies and brands figure this out. It’s possible to piece some of this together today buying third party cross-device…
Read MoreThe Verticals: CPG and Retail on 2019
The Verticals: CPG and Retail on 2019 November 13, 2018 Home Photos and Videos Home The Verticals: CPG and Retail on 2019 How innovative technology is impacting brand strategy in 2019. It was a lively conversation on November 13th at the 16th installment of the Club’s popular Vertical Series: CPG and Retail breakfast featuring MARS, Ulta Beauty, Nestlé Waters,…
Read MoreThought Leader Interviews
ADTHINK 23: A Night of Inspiration and Solutions
With the year wrapping up, we held our last ADTHINK event of 2018 at Subculture, an intimate, underground theater-style urban oasis, hosted by The ADVERTISING Club of New York and Gina Waldhorn, President of Quirky. This year’s culminating event, ADTHINK 23 – focusing on the latest in emerging technology — was an exciting evening showcasing…
Read MoreThe Verticals: Finance
November 1, 2018 Home Photo and Panel Videos Home The Verticals: Finance How are brands navigating the cultural shift in personal finance? It was a lively conversation on November 1st at the 15th installment of the Club’s popular Vertical Series: Finance breakfast featuring American Express, E*Trade, Finn by Chase and PayPal. Our panel of industry pros discussed why advertising…
Read MoreNAD’s Buzzfeed Decision May Be A Roadmap For Affiliate Marketing
By: Allison Fitzpatrick and Gary A. Kibel The National Advertising Division (NAD) recently declined to review the statements made by BuzzFeed, Inc. (BuzzFeed) about a moisturizer in one of its online “shopping guides,” despite the inclusion of affiliate links in the article. Notably, this NAD decision offers guidance for online publishers as to whether the…
Read MoreADTHINK 2018 | What’s Trending at the Intersection of Technology + Agencies + Brands + Publishers?
ADTHINK 2018 | What’s Trending at the Intersection of Technology + Agencies + Brands + Publishers? October 23, 2018 Home Recap Home ADTHINK 2018 | What’s Trending at the Intersection of Technology + Agencies + Brands + Publishers? The pace is changing and we’ve evolved to include unfiltered roundtable conversation among the esteemed panelists. Are…
Read MoreAndrew Keller on working at Meta: 'I now respect the media side more'
By Charlotte McEleny of The Drum Putting a creative mindset into a media-driven platform has created balance on both sides, says Meta global creative director Andrew Keller. Former CP&B chief exec and global creative director, Keller has been with Meta since 2016 and has since developed a compelling story around the value of communities to brands. Keller believes that…
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