Posts by The Advertising Club of New York
State of the Creative
Ron Urbach, Chairman and co-chair of the Advertising, Marketing & Promotions Practice Group of Davis & Gilbert, is the author of the advertising focused blog, Madison Ave Insights. On the blog, Ron shares the views and commentary of industry leaders and experts on the latest hot button issues in advertising in weekly Q&As. Ron recently…
Read MoreWhy Your Next New Car Could Be a Smartphone
David Berkowitz Chief Marketing Officer at agency MRY, international speaker, columnist Why Your Next New Car Could be a Smartphone Nov 14 2014 What do cars and smartphones have in common? Fairly little, on the surface. Yet new research by MRY in conjunction with Whitman Insight Strategies shows how millennials in particular are valuing their smartphones…
Read MoreMRM//McCann's McLaren: Digital is still at the B&W TV stage
MRM//McCann’s McLaren: Digital is still at the B&W TV stage November 19, 2014 by Jason Wincuinas The agency’s global CEO talks about the next steps for digital and points to some new developments in China HONG KONG – Digital technology has multiplied the ways brands can reach people. But all the opportunity also means less simplicity.…
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