Posts by The Advertising Club of New York

By Gina Grillo Originally Posted on Campaign US.  The CEO of the Advertising Club and the ANDY Awards responds to DDB’s plan to cut back on awards submissions in 2016 Last week, Campaign US published a piece titled “The End of False Recognitions” by DDB’s Amir Kassaei, which bravely posits that the award industry has…

By Ron Amodio Originally Posted on Colvin Sports Network. Recently, IEG published its Annual Review & Forecast of Sponsorship Spending projected for 2016. According to the findings, the properties that will continue to win the lion’s share of sponsors’ marketing dollars are those that can deliver customized benefits, integration with digital and social content, insights from audience…

By Erin Johnson  Originally Posted on TueNight.  In the 20 years since I’ve entered the workforce (the past 10 of them at J. Walter Thompson), I have traveled the world, hung with Hollywood’s elite (and not so elite), had cocktails with the Marahana of Udaipur, sold major bling and counted stacks of moldy cash (literally,…

By Michelle Castillo Originally Posted on CNBC.  It used to be taboo to feature gay, lesbian or transgendered people in advertising. But growing acceptance of the LGBT community by mainstream America, coupled with landmark legal decisions granting them equal marriage rights, has made brands less shy about targeting the group. “Now that gay marriage is…

Originally Posted on Little Black Book.  Gina Grillo, CEO & President, The ADVERTISING Club of New York, looks at how technology is further shaping this section of adland It’s not news that digital advances have fundamentally changed the way we work and do business in the advertising world, ushering in new approaches to capture consumer…

By John Patroulis Originally Posted on Fast Co.Create.  BBH New York Creative Chairman John Patroulis offers up his most significant career lessons in creative leadership. So I was having a conversation with a recently out-of-school creative person recently when she asked: “So, how do you creatively lead people?” Fair enough question. I mean, it’s the…

Originally Posted on TheNextGag.  The International ANDY Awards launches 2016 call for entries campaign with novel interactive website The International ANDY Awards, the industry’s most sought-after awards show for creative excellence in advertising, today launched its 2016 Call for Entries campaign, created by Wieden+Kennedy New York, the ANDYs agency of record for the second year…

By Jami Oetting Originally Posted on Agency Post.  Women manage more than half of personal wealth in the U.S., drive up to 80% of all purchasing decisions, and control $20 trillion in consumer spending each year. Yet, the power of the female consumer isn’t reflected in the offices of either brands or their agencies. Reports…