Posts by The Advertising Club of New York
Tom Peyton, Honda, on Bravery in Advertising
Peter McDonough, Diageo, on Bravery in Advertising
Jennifer Bremner, Unilever, on Bravery in Advertising
Erica Hoholick, TBWAMedia Arts Lab on Bravery in Advertising
Colleen DeCourcy, Wieden+Kennedy on Bravery in Advertising
Dana Anderson, Mondelez International, on Bravery in Advertising
What's been happening so far at the 2015 International ANDY Awards in Costa Rica!
(Photo cred: David Eriksson @corbenyr) The International ANDYs Jury kicked off the 2015 ANDYs Awards this week in Costa Rica to a welcome cocktail reception, hosted by Amazon Media Group. Their first round of judging the most creative, bravest work in our industry ended with a well-deserved evening of tapas and cocktails at the swanky…
Read MoreThe Inspiration Alliance
AD Club Young Professional Committee member Jessalin Lam and Jessica Mendoza created The Inspiration Alliance, a community dedicated to inspire professionals to learn through a series of workshops, speaking events and more. They are kicking off the event series with a career workshop led by career management and leadership coach, Jennifer Malach from 20/20 Career Solutions.…
Read MoreMaking It As a Strategist: The Definitive Guide
Making It As a Strategist: The Definitive Guide By Nadine Young, Chief Strategy Officer, Vizeum US If you’ve ever overheard a conversation among strategists filling out a communications brief, you’d be forgiven for wondering if they were making the whole thing up just for the sake of intimidating everyone else. The language of strategy can…
Read MoreFirst Time Super Bowl Advertiser Hits & Misses
Fluent, a leading ad tech company specializing in digital customer acquisition, conducted a nationwide survey of U.S. consumers before and after Super Bowl XLIX in order to find out which first-time advertisers would rack up the most points during the big game. Mobile power “juice pack” maker mophie scored big with its “All-Powerless” ad growing…
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