Posts by The Advertising Club of New York
Key Takeaways from The AD Club’s Inaugural Measurement:NOW Conference
On January 29th at our first Measurement:NOW Conference, we learned a few things about how measurement is used now and how invaluable smart and addressable data is today for the brand and the consumer. Here are 5 key takeaways that we found that are important for the brand to consumer journey: Focus on the customer…
Read MoreAdvertising Age Ad Review: The Super Bowl That Made You Cry
This Might Have Been the Dad Bowl, but It Definitely Wasn’t Your Daddy’s Super Bowl By Ken Wheaton. Published on February 01, 2015 Look at me. Now look at your man. Now look back at me. Now look back at your man. That dude’s totally crying during the Super Bowl. We’ve had emotional Super…
Read More2014 Star for Bravery Honoree – Old Spice
2014 Star for Bravery Honoree – Nike
2014 Star for Bravery Honoree – BMW
AD CLUB LEADERS: SUPER BOWL PREDICTIONS
This month, The AD Club asked several esteemed members and valued thought leaders in the industry this question: What are your predictions for Super Bowl XLIX? Here’s what they had to say… James Riess, Head of Mobile Strategy, InMobi (@InMobi) Super Bowl spending will always showcase the glitzy, big ad campaigns intended to set trends for…
Read More3 Golf Sponsor Commercials Matching Right Players With Right Brand
Posted by Ron Amodio on Mon, Dec 29, 2014 @ 12:23 PM Your company is involved in professional golf and has hired a Touring Pro to represent your brand. Your pro golfer is also sponsored by another company in a non-competing category and appears in their commercials. Now, you want to review how other golf…
Read MoreCongrats Ad Age 2015 Agency A-List
Transformation: That’s what set Ad Age’s Agency A-List honorees apart this year. In a rapidly changing industry, these agencies led the way. Check out the full list of winners here.
Read MoreDon't Miss MEASUREMENT:NOW This Thursday!
Boosting Local Search Results with Cross-Device Retargeting
Local search provides one of the most cost-effective solutions for delivering qualified leads to national brands and business owners. However, prospective customers sometimes need a bit more time, often jumping from local search results to other activities on multiple devices such as smartphones and tablets without making desired product or service decisions. According to a recent YPSM and comScore…
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