First Time Super Bowl Advertiser Hits & Misses

Fluent, a leading ad tech company specializing in digital customer acquisition, conducted a nationwide survey of U.S. consumers before and after Super Bowl XLIX in order to find out which first-time advertisers would rack up the most points during the big game. Mobile power “juice pack” maker mophie scored big with its “All-Powerless” ad growing brand awareness by 36.5%. On the other hand, car mat manufacturer WeatherTech’s ad appears to have been a dud. Check out the link to download the results here.

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