Posts by The Advertising Club of New York
Technology, Driving Changes in Audience Habits, Requires Adaptation by Advertisers and Agencies
This is Part III of a blog series on Davis & Gilbert’s recent report, “Advertising Law: 2013 Lessons Learned & 2014 Practical Advice,” which explores the significant changes in the law relating to advertising, marketing and promotions in 2013, and suggestions for advertisers and agencies to think about and address in 2014. By James L. Johnston,…
Read MoreADTHINK: What's Trending in Tech & Advertising?
The AD Club and REDBOOKS kicked-off the annual ADTHINK series, the must-attend industry event connecting advertising, technology and the intersection thereof. Check out the highlight video here!
Read MoreADTHINK IV – What’s Trending in Tech & Advertising #adthink
It was standing-room only at yesterday’s ADTHINK IV – What’s Trending in Tech & Advertising! From data and real time display targeting to viral marketing and location-based ad tech, the discussion spanned all of today’s hottest topics in tech and advertising. Nihal Mehta, Founder/Chairman of LocalResponse and General Partner of Eniac Ventures (@nihalmehta), led the…
Read MoreThe Importance of Establishing Internal and External Procedures for Data Collection, Analytics and Security for Start-Ups
By Richard Eisert & Paavana Kumar, Davis & Gilbert LLP Davis & Gilbert is a proud sponsor of Ad Think “Emerging Tech in Advertising” presented by The Advertising Club of New York and Advertising Redbooks to be held in New York City on March 18, 2014. Technology start-ups have a host of issues on their plate at…
Read MoreOne Singular Sensation
In yesterday’s New York Times, advertising columnist Stuart Elliott highlighted how The One Club is “taking a step to reconsider the proliferation of ad industry honors” by discontinuing shows in a number of award categories and going back to its roots with one single show. Well, we think what they are doing is smart. For the past 50 years, the International ANDY Awards…
Read MoreNative Uprising: Is Content the New Advertising?
This post originally appeared in MRM’s SXSW blog. “Content is king.” This isn’t a new conversation, but now the smart brands are starting to figure out how to do it right, and the publishers are learning how to shift their model to stay relevant. What does it mean for brands and how is it changing…
Read MoreFCC’S “PRIOR EXPRESS WRITTEN CONSENT” RULES TAKE CENTER STAGE
This is Part II of a blog series on Davis & Gilbert’s recent report, “Advertising Law: 2013 Lessons Learned & 2014 Practical Advice,” which explores the significant changes in the law relating to advertising, marketing and promotions in 2013, and suggestions for advertisers and agencies to think about and address in 2014. By Joseph J. Lewczak, Partner,…
Read MoreAd Club: The Great Debate
Bringing the SXSW Experience To You!
Whether you’re going to Austin or not, check in here daily for live updates and insights on the SXSW experience from our friends at MRM/McCann! SXSW Blog by MRM/McCann: http://southxmrm.tumblr.com/.
Read MoreNew Tech Requires New Analysis of Important Legal Issues
by Richard S. Eisert and Celia R. Muller This is Part I of a blog series on Davis & Gilbert’s recent report, “Advertising Law: 2013 Lessons Learned & 2014 Practical Advice,” which explores the significant changes in the law relating to advertising, marketing and promotions in 2013, and suggestions for advertisers and agencies to think about…
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