Native Uprising: Is Content the New Advertising?

This post originally appeared in MRM’s SXSW blog.

“Content is king.” This isn’t a new conversation, but now the smart brands are starting to figure out how to do it right, and the publishers are learning how to shift their model to stay relevant. What does it mean for brands and how is it changing the game of advertising?

Check out the rest of the article on MRM’s SXSW blog: