Hispanic Heritage Month | Rockstar: Veronica Salcedo

Veronica is a powerhouse in the entertainment marketing industry, known for her cultural fluency, strategic vision, and creative energy. Having held leadership roles across iconic organizations including NBCUniversal, Anheuser-Busch, Univision & Edelman, she has consistently demonstrated her pioneering thinking and expertise in through the line marketing building brands & delivering results. Veronica’s innovation, creativity &…

Read More

Hispanic Heritage Month | Rockstar: Jessica Serrano

Jessica Serrano is the Chief Marketing Officer at Bagel Brands, where she leads brand, digital, and guest experience strategy across all bagel concepts, including Einstein Bros. Bagels. She joined the company in August 2025 and is focused on driving brand relevance, innovation, and growth through integrated marketing efforts that connect meaningfully with guests across all…

Read More

Hispanic Heritage Month | Icon: Javier Campopiano

Javier Campopiano has been a thrash metal singer, a gymnast, and an IT guy. And today, he is Global Chief Creative Officer (CCO) at McCann Worldgroup and McCann, where he is responsible for the creative leadership, product and ambition of the McCann Worldgroup global network, spanning 100+ countries and 13,000+ people. In his role, he embraces…

Read More

Hispanic Heritage Month | Rockstar: Briana Mendez

Briana Méndez is a multicultural strategist shaping how brands connect with culture. As Senior Manager on SiriusXM Media’s Fluency team, she develops audience-led strategies that help advertisers engage authentically with diverse communities across music, podcasts, and streaming. Her leadership has influenced campaigns centering Hispanic, Black, and queer audiences—blending data, creativity, and cultural insight to drive…

Read More

Hispanic Heritage Month | Innovator: Rene Ramirez

Rene launched his advertising career at McClain Finlon in Denver and never looked back. A multi‑disciplined artist who came to New York to chase an acting dream, he found his stage at McCann, TBWA, The Martin Agency, and Droga5. He rose from traffic through project management into creative operations, ultimately serving as Director of Creative…

Read More

Hispanic Heritage Month | Rockstar: Ronnie Andrade

Ronnie Andrade is a Director of Media Strategy at Wpromote, where he is merging brand and performance aspirations for clients through omnichannel frameworks. With +10 years in digital media, Ronnie has a dynamic portfolio, having worked with both boutique and renowned brands, including Sony, BBC, New York Stock Exchange, Showtime, Strava & Linksys. Ronnie started…

Read More

Hispanic Heritage Month | Innovator: Stacie de Armas

  Stacie de Armas is a pioneering media and entertainment executive driving transformative change in inclusive audience measurement and insights. As Senior Vice President of Inclusive Intelligence at Nielsen, Stacie is at the forefront of redefining how advertisers, agencies, and content creators leverage data to authentically connect with today’s dynamic and diverse audiences.   Drawing on…

Read More

Hispanic Heritage Month | Rockstar: David Figueroa

David has been part of the marketing and advertising community for more than 15 years. He began his career in strategy and client service within direct marketing and has since grown into leadership roles focused on business development for integrated solutions—most recently as Sr. Director of Growth at Quigley-Simpson. Over David’s career, he has partnered…

Read More

The Generational Shift: Every Audience Matters, and Audio Is Keeping Up

  Every generation is facing seismic shifts—economic pressures, evolving family dynamics, health challenges, and new cultural norms. These forces are reshaping how people live, work, and connect, and while each group adapts differently, all share the need for comfort, clarity, and connection. Increasingly, those needs are met through audio. Whether in the form of music,…

Read More

Hispanic Heritage Month | Innovator: Isabella Sanchez

As Zubi Advertising’s Vice President of Media Integration, Isabella oversees all strategic media planning and execution for Zubi’s clients, as well as new business development efforts. She has over 30 years of media experience with many of the largest advertisers in the US Hispanic market. Her passion for marketing to diverse audiences is evidenced in…

Read More