BHM 2026
Wednesday, March 25th
5:30 - 7:30pm
@ Omnicom
622 3rd Avenue, 26th floor
Hello! Thank you for your interest in attending this year's Black History Month- Icons, Rockstars, and Innovators event. At this time registration is closed, however if you have interest in attending, please contact: Trinity Martin trinity@theadvertisingclub.org
MEET THE HONOREES
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Western Union Selects Screenverse as Exclusive Programmatic Technology Partner for its DOOH Network
The partnership gives advertisers access to more than 2,600 digital screens across 124 U.S. markets, reaching consumers during everyday financial transactions and money management moments. NEW YORK, NY – October 13, 2026 – Screenverse, a leading programmatic technology partner for digital out-of-home (DOOH), announced a new partnership today with Western Union, a global leader in cross-border, cross-currency,…
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Hispanic Heritage Month | Icon: Luis Miguel Messianu
Luis Miguel Messianu believes creativity is optimism in action – a conviction proven across over three decades reshaping U.S. multicultural marketing. Born to Romanian parents and raised in Mexico City, he built his career across the Latin American and U.S. Hispanic markets, helping move multicultural marketing from a niche into a mainstream discipline. In 1994,…
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Hispanic Heritage Month | Innovator: Maco Vega
Marco Vega has spent his career proving that the shortest path to a breakthrough is rarely a straight line. A creative strategist and engineer, he is co-founder of We Believers, Cannes Lions’ 2022 Independent Agency of the Year and Ad Age’s 2022 Creative Agency of the Year, and CREYENTES, its Latino sister consultancy. He…
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Hispanic Heritage Month | Rockstar: Andrea Nieto
Andrea Nieto is a Senior Associate on the Client Operations team at Starcom, where she supports client success through collaboration, curiosity, and operational excellence. Being Born in Mexico and raised in the Chicagoland area, has shown her how valuable community can really be Ama su gente Latina! With more than two years of experience in…
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Hispanic Heritage Month | Rockstar: Sofia Escasena
Sofia Escasena is an Associate Director, Content Marketing at WPP Media U.S., where she turns the company’s expertise into strategic content that builds credibility and drives business growth. With 13+ years of industry experience, she elevates subject-matter experts, humanizes the brand, and translates what WPP Media knows into what clients, employees, and the industry understand.…
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Hispanic Heritage Month | Rockstar: Leslie Aybar
Leslie is a marketer who has spent her career helping brands build stronger, more meaningful relationships with Latino consumers. At Verizon, she has helped shape the strategic narrative and segment work that has driven meaningful growth with Latinos, translating cultural insight into strategies that strengthen brand connection and business results. Her work sits at the…
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Being Found Isn’t Enough: Rethinking Discoverability
Brand discovery has become increasingly distributed. Consumers move among search engines, social platforms, creators, retail environments and AI-powered interfaces, often within the same decision journey. As those pathways multiply, discoverability is becoming less about occupying a single high-value position and more about maintaining coherence across a fragmented set of intermediaries. These intermediaries do more than…
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Hispanic Heritage Month | Innovator: Jason Colon
Jason Colon is EVP of Commerce Media at Horizon Commerce, where he leads the agency’s integrated commerce and retail media strategy. He partners with brands to drive measurable growth across retail media, marketplaces, digital shelf optimization, and retail operations-connecting media, merchandising, and commerce execution directly to business outcomes in an increasingly commerce-led landscape. Previously, Jason served as EVP…
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Hispanic Heritage Month | Rockstar: Juan Ahumada
Juan Ahumada is an Associate Creative Director at The Community New York. Proudly Peruvian, his career has taken him across Peru, Argentina and the U.S. Over the past 9 years, he has built a creative point of view grounded in his Latino roots and shaped by different cultures, markets and ways of seeing the…
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Hispanic Heritage Month| Innovator: Anthony Diaz
Anthony Diaz is a digital revenue and ad operations executive with 15+ years of leadership across premium media companies, agencies, and ad-tech platforms. Throughout his career at organizations including TED, Viacom, Hearts & Science, Fox News Digital, SportingNews, and Sports Illustrated, he has built and scaled revenue operations functions, modernized ad-tech infrastructure, and driven monetization…
Read More about Hispanic Heritage Month| Innovator: Anthony Diaz
