Posts by members

Meet the 2025 Fellow –  Jaquelyn Loya, Director, Data Strategy, Translation   Jaquelyn Loya is the Director of Data Strategy at UnitedMasters Translation, passionate about using creativity and analytics to tell stories that matter. She grew up in Texas and moved to New York in 2023. A big reader and DIYer, she also loves experimenting…

  We’ve spent the better part of a decade worshipping the attention economy. Chasing eyeballs. Optimizing for scroll-speed. Twisting ourselves into whatever shape the algorithm demanded just to stay visible. But something subtle — and seismic — is happening. People aren’t overwhelmed by content. They’re overwhelmed by meaninglessness. And beneath the noise, you can feel a…

Meet 2025 Fellow – Oyinkan Olojede, Co-Founder, Head of Design, 42Creative   Oyinkan Olojede is a creative entrepreneur, brand strategist and designer based in New York. The Brooklyn-born, Johannesburg-raised Nigerian brings a global perspective to her work as a multi-hyphenate creative with a decade of brand marketing experience in media and agency settings.  Her work…

Ledger Bennett executes first campaign to leverage the capability in the US and Canada for their client, reserving premium screens weeks ahead of activation MONTREAL, November 13, 2025 – Out-of-home (OOH) adtech provider Broadsign announced a collaboration with marketing technology provider StackAdapt and OOH media owner Branded Cities that brings automated, in-advance digital OOH (DOOH)…

  I was in the car with a friend recently, and when I pointed out a well-executed billboard campaign, she said, “I feel like billboards are kind of dying, though.”  And (I’m sure to her dismay), this lit a tiny flame in me and I had an “um, actually” moment, explaining all of the reasons…

  Every year, thousands of sea turtle nests are laid worldwide. When it comes time for the hatchlings to emerge from their shells, they all scramble to make it to the water. Unfortunately, only about one in one thousand sea turtle hatchlings are estimated to make it to adulthood.  It’s not hard to draw comparisons…