Sports Business Journal – How Far Will World Cup’s Ad Impact Go?
Sports Business Journal – “How far will World Cup’s ad impact go?”
SBJ recently featured Marty Blich, our Head of Sports Investment and Content Partnerships, in a piece looking at the lasting impact of the 2026 FIFA World Cup on sports advertising. Marty speaks to how innovations like hydration breaks created new opportunities for advertisers within live gameplay, as well as what the World Cup could mean for advertising across soccer and other sports moving forward.