Member Insights – Page 27 – The Advertising Club of New York

The Year of the Right Brain

By The Advertising Club of New York | May 13, 2014

“Advertising that’s all science is like paint without an artist.” Adam Chandler, VP Global Programmatic Revenue and Market Development, Millennial Media, an AD Club corporate member, discusses the importance of bringing right brain thinking into digital. (As originally published in MediaBizBloggers.com in February 2014.) The Year of the Right Brain By Adam Chandler The big…

Gyro: The Whole Culture of a Business Should Be Built on Its 'Why'

By The Advertising Club of New York | March 25, 2014

“The desire to connect with fresh business stories is much more powerful than any notion of brand loyalty…how can brands tap into the power of human relevance?” Check out this incredibly insightful article by Christoph Becker, global chief executive officer and chief creative officer of gyro, an AD Club member. Adweek: The Whole Culture of a…