News
Linear TV’s comeback: The arrival of FAST
The streaming industry is coming full circle. Compared with its subscription-focused beginnings, ad-supported services and scheduled, live programming have grown more prevalent this year. The growth of free ad-supported television (FAST) services bodes well for audiences, as they boast very familiar user experiences and often feature shows acquired from traditional broadcast and cable programming. Unlike video…
Read MoreRay-Ban – Colossal
From Colossal Media We don’t want to sound conceited, but with conspicuous placement at cultural centers across the country, we’re used to being the center of attention. This year with Ray-Ban, we were the life of the party as well. Against one of our iconic Brooklyn units, Ray-Ban splashed eye-popping creative with our special Mad…
Read MoreHoliday Retail Trends Shaped by the Pandemic
Q&A with Carly Johnson, VP, Director of Strategy, NA, Momentum Worldwide
Read MoreApproaching Retail & Consumer Demand this Holiday Season – What Remains and What Goes
The ecosystem for brands will continue to fragment and the metaverse will only open it up further. Simple, strong brand propositions will help brands during this noisy period. Product differentiation is waning for most categories and the volume of messages coming from brands is increasing, so it will be more important than ever for a brand to explain their POV, their reason for being, and their unique benefits in easily digested, and memorable ways.
Read MoreThree Key Strategies To Approach Retail & Consumer Demand this Holiday Season
With the 2021 holiday season around the corner, shopping is already in full swing. Whether shoppers are just beginning to research or already purchasing gifts, it comes as no surprise that many have decided to do more shopping online this year. In fact, more than 70% reported that their shopping journey involved online touchpoints and 61% that are planning to shop for the holidays say they plan to do more online this season.
Read MoreLittle Lessons, Big Results
Kelli Tuggle, Chief Operating Officer, Grey NA
Mental health – and the accompanying complexities, inconsistencies, and serious health implications
Personalization and Authenticity are the Keys to Reaching the Ever-Growing Latinx Market
Personalization and Authenticity are the Keys to Reaching the Ever-Growing Latinx Market By Maria Teresa Hernandez, Vice President of Brand Partnerships at Mirriad I realized almost immediately out of college that my life experiences up until that point were nothing like anyone within my new professional circles. First, no one looked like me. No one…
Read MoreFinding the right talent and keeping a strong ad-tech team amidst crisis. What is it like?
Finding the right talent and keeping a strong ad-tech team amidst crisis. What is it like? From Anastasia-Nikita Bansal, Director of Enterprise Solutions at SmartyAds After the lockdown, the world realized that the best time to start digital transformation is now. Many important things are currently happening, so it is crucial not to the…
Read MoreCollab’s Approach To The New Talent Landscape
Collab’s Approach To The New Talent Landscape By Courtney Shanklin, EVP, Human Resources, Collab, Inc. What are some ways your agency/organization is keeping agency culture alive in the midst of the ever changing industry landscape? (i.e. internal initiatives, incentives, etc.) We look to nurture an environment where employees are comfortable being themselves. True connection…
Read MoreInfluencer Marketing Key To Back-To-School Shopping
Influencer Marketing Key To Back-To-School Shopping From Jake Terrell, Senior Director for Music & Brand Partnerships, BEN After a challenging and uncertain year, how are you seeing marketers approach back-to-school season as students prepare for the return to physical classrooms this fall? Mostly by embracing it. Everyone recognizes the challenges that come with going…
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