News
Broadsign’s New 2026 Programmatic OOH Trends Report
Earlier this week, Broadsign released a report that captured billions of transactions and Place Exchange SSP’s to understand how the programmatic market transacted in 2025. To learn more about their findings, view the report below! Broadsign Programmatic OOH Trends Report They found that programmatic digital out-of-home (pDOOH) is thriving, bringing digital speed and accountability…
Read MoreOUTFRONT Media Announces New York Jets Partnership, Key Hires, and Second Quarter Results
On Wednesday, August 5th, OUTFRONT announced a new partnership with the New York Jets. Legendary Jets icon Bart Scott hosted the partnership unveiling during a “Back to Football” campaign event, marking OUTFRONT as the exclusive IRL media partner for Jets advertisers. Discover what’s ahead for OUTFRONT and the New York Jets by reading the full…
Read MoreLinear TV’s comeback: The arrival of FAST
The streaming industry is coming full circle. Compared with its subscription-focused beginnings, ad-supported services and scheduled, live programming have grown more prevalent this year. The growth of free ad-supported television (FAST) services bodes well for audiences, as they boast very familiar user experiences and often feature shows acquired from traditional broadcast and cable programming. Unlike video…
Read MoreRay-Ban – Colossal
From Colossal Media We don’t want to sound conceited, but with conspicuous placement at cultural centers across the country, we’re used to being the center of attention. This year with Ray-Ban, we were the life of the party as well. Against one of our iconic Brooklyn units, Ray-Ban splashed eye-popping creative with our special Mad…
Read MoreHoliday Retail Trends Shaped by the Pandemic
Q&A with Carly Johnson, VP, Director of Strategy, NA, Momentum Worldwide
Read MoreApproaching Retail & Consumer Demand this Holiday Season – What Remains and What Goes
The ecosystem for brands will continue to fragment and the metaverse will only open it up further. Simple, strong brand propositions will help brands during this noisy period. Product differentiation is waning for most categories and the volume of messages coming from brands is increasing, so it will be more important than ever for a brand to explain their POV, their reason for being, and their unique benefits in easily digested, and memorable ways.
Read MoreThree Key Strategies To Approach Retail & Consumer Demand this Holiday Season
With the 2021 holiday season around the corner, shopping is already in full swing. Whether shoppers are just beginning to research or already purchasing gifts, it comes as no surprise that many have decided to do more shopping online this year. In fact, more than 70% reported that their shopping journey involved online touchpoints and 61% that are planning to shop for the holidays say they plan to do more online this season.
Read MoreLittle Lessons, Big Results
Kelli Tuggle, Chief Operating Officer, Grey NA
Mental health – and the accompanying complexities, inconsistencies, and serious health implications
Personalization and Authenticity are the Keys to Reaching the Ever-Growing Latinx Market
Personalization and Authenticity are the Keys to Reaching the Ever-Growing Latinx Market By Maria Teresa Hernandez, Vice President of Brand Partnerships at Mirriad I realized almost immediately out of college that my life experiences up until that point were nothing like anyone within my new professional circles. First, no one looked like me. No one…
Read MoreFinding the right talent and keeping a strong ad-tech team amidst crisis. What is it like?
Finding the right talent and keeping a strong ad-tech team amidst crisis. What is it like? From Anastasia-Nikita Bansal, Director of Enterprise Solutions at SmartyAds After the lockdown, the world realized that the best time to start digital transformation is now. Many important things are currently happening, so it is crucial not to the…
Read More