New Business Imperatives: What Diversity and Inclusiveness Mean for Advertising

New Business Imperatives: What Diversity and Inclusiveness Mean for Advertising From Ivan Guzenko, CEO & Co-Founder, SmartyAds Inclusiveness and diversity in advertising push brands past traditional assumptions about who their audience is and what they want. This kind of marketing speaks to broader audiences of all races, cultural backgrounds, religious beliefs, sexual orientation, age or social…

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Agency and Brand Magic of Embracing Intersectionality

Agency and Brand Magic of Embracing Intersectionality Ultimately to remain authentic, brands need to stand with underrepresented communities all year round, so as we enter into pride month, how do you think brands should support the LGBTQ+ community? A good start is employee integration through volunteer work and charity contributions. Most companies don’t need to…

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Not An Ordinary Sales Pitch

Not An Ordinary Sales Pitch The General Presentation Deck is perhaps the most important sales collateral for a media company…and the pandemic may have done away with it for good. The pandemic forced B2B buyers and sellers to go digital in a massive way. AD Club members and digital entertainment company, Collab, took inspiration from video platforms YouTube and…

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HEY BRANDS, WE ARE LGBTQ+ 24/7/365

HEY BRANDS, WE ARE LGBTQ+ 24/7/365 From Member Glen Peden, VP Group Creative Director, Momentum Worldwide, NY I love Pride month and everything it represents—visibility, representation, respect and a celebration of diversity. As a gay man, I have been fortunate to witness so much progress in our fight for equality during my lifetime, but we still…

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Board Member Spotlight: Narrowing. The Gap for AAPI Leadership Plus Platform Accountability

Board Member Spotlight: Narrowing The Gap for AAPI Leadership Plus Platform Accountability Rick Song, AD Club Board Officer and Director, and SVP Group Head, Digital, Nielsen For those identifying as Asian American or Pacific Islander, has your experience in this industry impacted your career journey? If so, how?  As an Asian American born and raised…

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The Washington Post’s new collaboration with Barbie focuses on empathy, grants unlimited digital access to journalism

The AD Club of New York

The Washington Post’s new collaboration with Barbie focuses on empathy, grants unlimited digital access to journalism Purpose-driven storytelling is a key capability of WP Creative Group, and now the team has aligned with Barbie to encourage and acknowledge the power of empathy, timed to their latest campaign, ‘A Doll Can Help Change The World,’ that…

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Streaming Space Predictions for Q3, Q4

Streaming Space Predictions for Q3, Q4 From Member Glenn Minerley, SVP, Head of Music, Entertainment & Esports, Momentum Worldwide As we move towards the second half of the year, what predictions do you have for the TV space? There are a few scenarios that we will see in the second half of 2021 in the…

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True AAPI Inclusion Begins with Research

True AAPI Inclusion Begins with Research From Member Clara Luo, Group Director, BAV Studio Lead, VMLY&R For those identifying as Asian American or Pacific Islander, has your experience in this industry impacted your career journey? If so, how?   I had a non-linear path into advertising, first starting my career in banking & financial services, consulting…

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