Approaching Retail & Consumer Demand this Holiday Season – What Remains and What Goes

The ecosystem for brands will continue to fragment and the metaverse will only open it up further. Simple, strong brand propositions will help brands during this noisy period. Product differentiation is waning for most categories and the volume of messages coming from brands is increasing, so it will be more important than ever for a brand to explain their POV, their reason for being, and their unique benefits in easily digested, and memorable ways.

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Three Key Strategies To Approach Retail & Consumer Demand this Holiday Season

With the 2021 holiday season around the corner, shopping is already in full swing. Whether shoppers are just beginning to research or already purchasing gifts, it comes as no surprise that many have decided to do more shopping online this year. In fact, more than 70% reported that their shopping journey involved online touchpoints and 61% that are planning to shop for the holidays say they plan to do more online this season.

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Collab’s Approach To The New Talent Landscape

Collab’s Approach To The New Talent Landscape By Courtney Shanklin, EVP, Human Resources, Collab, Inc.   What are some ways your agency/organization is keeping agency culture alive in the midst of the ever changing industry landscape? (i.e. internal initiatives, incentives, etc.)  We look to nurture an environment where employees are comfortable being themselves. True connection…

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Influencer Marketing Key To Back-To-School Shopping

Influencer Marketing Key To Back-To-School Shopping From Jake Terrell, Senior Director for Music & Brand Partnerships, BEN   After a challenging and uncertain year, how are you seeing marketers approach back-to-school season as students prepare for the return to physical classrooms this fall? Mostly by embracing it. Everyone recognizes the challenges that come with going…

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How Pandemic Habits Affect Back-to-school Marketing

How Pandemic Habits Affect Back-to-school Marketing From Elisabeth Castera, Marketing and Public Relations Consultant, Babette Communications and 2021-2022 AD Club Fellow   With the pandemic leaving a trail of uncertainty and shoppers getting a head start on things for the classroom, how can marketers prepare for back-to-school season in terms of messaging? When it comes down to messaging,…

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Back-to-school Marketing For Changing Realities

Back-to-school Marketing For Changing Realities FROM Irina Kovalenko, CMO, SmartyAds Anything but typical – that’s how we can describe customer purchasing habits in 2020 and 2021. The lockdown has completely redefined the way people purchase goods, consume content, and make buying decisions. The economic downturn has affected practically every industry including education, which mostly shifted…

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