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The Two Key Tactics Marketers Should Use For Back-to-school Prep From Will Eagle, VP Strategy & Marketing, Collab    With the pandemic leaving a trail of uncertainty and shoppers getting a head start on things for the classroom, how can marketers prepare for back-to-school season in terms of messaging? The theme of back to school…

Case Study: How Bounce Curl Created Major Volume with Programmatic DOOH From Corporate Members Vistar Media As a brand that embraces innovative marketing strategies, Bounce Curl activated programmatic DOOH with Vistar Media and OUTFRONT Media to boost perception and intent for its products through a cutting-edge out-of-home activation. Bounce Curl’s Campaign Strategy To drive awareness,…

Back-to-school in 3 Lessons From Mike Pollack, Head of Sales, US, Ogury   Consumers plan to spend a record amount on both school and college supplies this year. According to the NRF, consumers are expected to spend $849 on back-to-school shopping and $1200 on back-to-college shopping. This presents a huge opportunity for marketers to identify…

It’s Back-to-School Season: Marketers, Are You Ready? From Margaret Russo, Group Creative Director, GREY   As summer winds down, kids, parents, and teachers are winding up. Back-to-school season is upon us…but it’s looking a bit different this year. Normally a time of great excitement, rife with visions of outfits to assemble and binders to crack open,…

Back-to-School Insights from Momentum Worldwide From Matt Belanger, VP, Director of Digital, Comms Strategy, NA at Momentum Worldwide With 15 years of industry experience, Matt leads digital communications strategy for Momentum US: delivering data-inspired, impact-driven experience planning across social and digital platforms.     With the pandemic leaving a trail of uncertainty and shoppers getting a…