Leveraging Upper Funnel Tactics in B2B

B2H (Business to Human) Marketing and Tapping into Human Emotion Why don’t more B2B marketers focus on mid to upper funnel marketing tactics like video, display, Programmatic or Advanced TV? With a plethora of business solutions in the marketplace, it would make sense to use short-form video to tell a story about reinventing a brand,…

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Host A Creative Review With The ANDYs Trusted Partner

Gathering creatives to view, grade and discuss work from throughout their network is not only an essential part of agency culture and identity, it also helps improve work prior to submitting.   The ANDYs trusted partner AwardCore has taken their years of experience and built Agency Creative Review, a system to run internal review meetings that is simple and…

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How Digital Helps Brands Reconnect: A Q&A with Oath and Wells Fargo

John Piontkowski, Oath: Consumer trust can be especially difficult to maintain in the financial services industry. In fact, a recent Customer Quotient study found less than half of consumers would recommend their financial services provider. Highly publicized negative events involving banks and their customers have fed into the skepticism consumers feel toward financial institutions, with…

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ANA ANNOUNCES 2018 B2B HALL OF FAME HONOREES

Three Top Executives to Be Inducted into Hall in its Third Year NEW YORK (May 29, 2018) — The ANA (Association of National Advertisers) today announced that three prominent veteran business-to-business marketing executives will be inducted into the ANA’s B2B Hall of Fame at a gala awards banquet next month. The formal induction will be…

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Insights on Retail Marketing Today from Sarah Martinez, Vice President & Industry Lead, Retail, Oath

What are the best ways for marketers to create useful and meaningful connections with shoppers? One word: mobile. Mobile usage has skyrocketed. Today’s shopper wants enhanced multi-channel experiences, whether in-store, on desktop, or on mobile. In a recent Oath study, we found that consumers spend 5+ hours a day on their phones, and that number…

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