News

Originally Posted on TheNextGag.  The International ANDY Awards launches 2016 call for entries campaign with novel interactive website The International ANDY Awards, the industry’s most sought-after awards show for creative excellence in advertising, today launched its 2016 Call for Entries campaign, created by Wieden+Kennedy New York, the ANDYs agency of record for the second year…

By Jami Oetting Originally Posted on Agency Post.  Women manage more than half of personal wealth in the U.S., drive up to 80% of all purchasing decisions, and control $20 trillion in consumer spending each year. Yet, the power of the female consumer isn’t reflected in the offices of either brands or their agencies. Reports…

ADTHINK is the only event of its kind for the marketing and advertising industry. In several quick fire rounds, hand-selected start-ups present cutting-edge business solutions to our panel of experts. Senior marketers and agency/media execs gain deep exposure to the mar-tech/ad-tech future and participate in a dynamic discussion with our panel of leading experts. Special…

Wieden + Kennedy’s call for entries spot features a protagonist obscured by grime and the limitations of language. Wieden + Kennedy By Patrick Coffee Originally Posted on Adweek.  BBDO global chief creative officer David Lubars recently told Adweek the agency world has an “an unhealthy obsession” with awards. But even the most cursory glance around the…

We are excited to announce Jon Kaiser, Global Digital Strategy Lead on PepsiCo at OMD, is our Member of the Month! Jon is a valued partner of the AD Club as Mediaction Co-chair and we appreciate all of his support to make this year a great success! As a veteran digital media and marketing expert,…

We are excited to share that last night at our annual holiday party we announced our 2015 Young Innovators Award winner, Adam Wiese, Associate Director of Strategy at Giant Spoon, a marketing strategy and innovation company. Adam was selected by our jury of industry experts for his dedication and forward-thinking ideas for his client, Hewlett-Packard,…

By Charlen Weisler Originally Posted on Media Village.  Out-of-Home (OOH) advertising has reached an important crossroad between creative and data. Impactful, engaging creative has always been a given. But now, advancements of technology enable OOH advertisers to access a range of data sets that map and measure the impact of creative on the consumer experience…

Originally posted on Business Worldwide Magazine  The world of advertising in the Out-of-Home (OOH) Media industry is fast-moving and competitive. Assets (such as giant billboards in Times Square and on Sunset Strip) from one of the industry’s top players came up for grabs recently. A leading Media and Tech investment banker with more than 15…

Yesterday we held our 8th annual OOH: NOW Conference, where panelists discussed the future of OOH advertising. In advance of the event we asked Mark Tutssel, Global Chief Creative Officer of Leo Burnett about the changing digital landscape and how marketers can make the most of OOH media. See his responses below! What needs to…