News

By: Vector Media Pay-per-click online ads may yield high click rates, but we all know half of those aren’t actually true impressions as much as they are computer-generated bots. A 130ft billboard, like one of Vector Media’s on the Vegas Strip, however, is guaranteed to have hundreds of thousands of eyes land on it. So…

By Richard S. Eisert and Truan Savage Ad blocking software has long been a concern of agencies, marketers and publishers, but recent developments (particularly the expansion of ad blocking technology to the mobile environment) have pushed the issue to the forefront. Now both marketers and publishers are beginning to fight back. On the more aggressive…

Last week the Ad Club had the pleasure of hosting an exciting panel of political strategists and marketers at our most recent Breakfast Club where the topic was “The Marketing of Politics and Policy”. Moderated by Lois Romano, Editor of The Washington Post Live, the panel was a who’s who of political strategy, technology, crisis…

In honor of i’mPART, The AD Club’s diversity campaign, we asked Jon Kaiser about the importance of diversity in our industry and why they feel compelled to help raise awareness about the benefits of a more diverse advertising world. Why is diversity so crucial in our industry, especially in today’s world? Diversity is crucial for…

In advance of AD Club’s The Breakfast Club: Thought Leader Series – The Marketing of Politics & Policy event this Thursday, November 12th, we asked our panelist Mark Skidmore, Partner & Chief Strategist of Bully Pulpit Interactive about his views on the climate of marketing in politics, the do’s & don’t’s of political advertising, which social platforms will be…