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Here's What You Missed At THE BREAKFAST CLUB: THOUGHT LEADER SERIES
On Wednesday, September 16th, our moderator Jeremy Gilbert, Director of Strategic Initiatives from The Washington Post asked our panel Paul Berry, CEO/Founder of RebelMouse, Kathy Leech, Executive Director, Corporate Brand & Advertising at Comcast, and John Nitti, Chief Investment Officer at ZenithOptimedia Worldwide about leadership and what being a leader means to them. The panel discussed the need…
Read MoreYou're Invited – Brands Talk Beauty Marketing Tomorrow at The Verticals Breakfast!
OUTFRONT Media Launches Dynamic Cloud-Based Digital Out-of-Home Signage at New 34th Street – Hudson Yards Station
Initial advertisers include Foursquare, Lionsgate, Turner, JetBlue, CBS, and Coach OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the US, has introduced the future of consumer engagement within out-of-home advertising: sleek, elegant, app-powered digital smart displays throughout the New York City Metropolitan Transportation Authority’s all new 34th Street – Hudson…
Read MoreWhat Amy Poehler's Smart Girls Ask campaign says about the gender gap problem
By Gina Grillo Originally posted on Fortune. As it continues to widen, young women and girls should be encouraged now more than ever to make their voices heard. We saw some of the smartest women and men in Hollywood get the chance to be substantive on the red carpet last week at the Emmy’s, thanks…
Read MoreHonda Brings 'The Power of Dreams' to Life With Two-Minute Commercial Created by Stop-Motion Artist and Influencer PES
Capitalizing on Honda’s established, strong brand identity and its core belief in “The Power of Dreams,” the company is launching a two-minute commercial, “Paper,” during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to…
Read MoreQ&A with Wakey!Wakey!'s Michael Grubbs!
In honor of Wakey!Wakey!’s new single, “Homeless Poets,” and our REDEFINING:Talent panel tonight during Advertising Week, we sat down with Wakey!Wakey!’s Michael Grubbs, who was at our last Redefining panel, REDEFINING:Music back in July to ask him what it felt like to perform again with his old friend and AD Club Member Gene Back, how…
Read MoreMichael Kassan on Review-Mageddon: “That Moment of Absolute Chaos.”
By Connor Zickgraf Originally Posted on Media Village/MyersBizNet Addressing a room of media professionals earlier this month at the Advertising Club’s Great Debate 7, Michael Kassan, Chairman and CEO of MediaLink, declared the current state of the advertising industry a “review-maggedon.” With an unprecedented number of agency contracts in review and billions of ad dollars…
Read MoreLunch With Brave Brands at the Stars of Madison Ave Luncheon 9/28
Federal Circuit Court Reinforces FTC’s Authority to Act in Data Breach Cases
By: Gary A. Kibel and Justin H. Lee The Third U.S. Circuit Court of Appeals confirmed that the Federal Trade Commission (FTC) has the authority to bring enforcement actions against companies with deficient cybersecurity measures that fail to protect consumer data against hackers. Background On three occasions in 2008 and 2009, hackers accessed Wyndham Worldwide…
Read MoreCheck out everything that happened last week at The AD Club's 7th Annual Great Debate!
Last week, The AD Club hosted the seventh annual Great Debate, led by MediaLink CEO Michael E. Kassan. The lively discussion addressed the big pink elephant in the living room – TRUST– and how programmatic buying and current reporting methods require new standards of trust and transparency in client-agency-media company relationships. Michael deemed programmatic, procurement, transparency,…
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