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This Might Have Been the Dad Bowl, but It Definitely Wasn’t Your Daddy’s Super Bowl By Ken Wheaton. Published on February 01, 2015   Look at me. Now look at your man. Now look back at me. Now look back at your man. That dude’s totally crying during the Super Bowl. We’ve had emotional Super…

This month, The AD Club asked several esteemed members and valued thought leaders in the industry this question: What are your predictions for Super Bowl XLIX? Here’s what they had to say… James Riess, Head of Mobile Strategy, InMobi (@InMobi) Super Bowl spending will always showcase the glitzy, big ad campaigns intended to set trends for…

Posted by Ron Amodio on Mon, Dec 29, 2014 @ 12:23 PM Your company is involved in professional golf and has hired a Touring Pro to represent your brand. Your pro golfer is also sponsored by another company in a non-competing category and appears in their commercials. Now, you want to review how other golf…

Transformation: That’s what set Ad Age’s Agency A-List honorees apart this year. In a rapidly changing industry, these agencies led the way. Check out the full list of winners here.

Local search provides one of the most cost-effective solutions for delivering qualified leads to national brands and business owners. However, prospective customers sometimes need a bit more time, often jumping from local search results to other activities on multiple devices such as smartphones and tablets without making desired product or service decisions. According to a recent YPSM and comScore…

  STAFF , JANUARY 22, 2015   By Valerie Graves, Creative Consultant and Author of an upcoming book, Pressure Makes Diamonds.  Look for her on Meta and Linkedin. Being part of ringing the bell to open today’s NASDAQ exchange is the latest in a string of good things that have come my way because of…

Yesterday, The ADVERTISING Club of New York took part in an iconic New York moment – ringing the NASDAQ Opening Bell in honor of diversity. What a way to start the new year! It was a remarkable sign of what we can accomplish when we stand together. To date, we’ve raised over $2 million in…

Last week MEC held their annual MEC@CES thought leadership event in Las Vegas, which featured curated tours of the CES floor and influential speakers like Brian Cooley of CNET, Mick Ebeling of Not Impossible Labs and Sir Martin Sorrell, among others. In an effort to bring this experience to life, MEC has created the ‘MEC@CES 2015 Key Takeaways,’ which features the best…