Blogs

Meet the 2024 Fellows – Katie Zaro   Katie Zaro is a driven eCommerce manager and digital strategist at eos Products, with a strong background in the beauty industry. After an impactful internship at Revlon that ignited her passion for the beauty sector, Katie’s career trajectory pivoted from her initial plans to pursue finance.  As…

Meet the 2024 Fellows – Pooja Ranganathan    A storyteller at heart with a love for both cinema and strategy, Pooja Ranganathan always knew she loved data but also wanted to let her creative side shine. She started as a financial analyst and realized she could bring her skills to the industry. She combines her…

Meet the 2024 Fellows – Abigail Bazile   Abigail Bazile is a creative force in multicultural marketing, whose audience-centered approach is her guiding light. As she puts it, “The audience is my north star.” With a career anchored at Urban One, Inc. for over six years, Abigail has grown from Strategic Partnerships to her current…

Meet the 2024 Fellows – Taylor Reeves    With a creative spark that lights up every room, Taylor Reeves navigates the advertising world with confidence, blending her passion for storytelling with a flair for strategic brilliance. Taylor, a Senior Copywriter at VaynerMedia, holds a bachelor’s degree in Advertising Communications from St. John’s University. With a…

Meet the 2024 Fellows – Morgan Ogryzek   With the fierce determination of an Aries, Morgan Ogryzek charges through the creative landscape, turning ambitious ideas into reality and sparking inspiration wherever she goes. Morgan is a Senior Experience Strategist at Havas, where she blends strategic thinking with a passion for creativity. With a B.A. in…

If the world started today, what would you do differently? As marketers, we have experienced tremendous change with increasing complexity. Consumers have moved from single-touch; where it was relatively easy to attribute 1 or 2 channels to marketing outcomes, to multi-touch; where we could more feasibly understand where customers were and what value they were…

Dubbed ‘DyslexicU’, the free-to-access online university launched today following the release of a ground-breaking report revealing that the skills inherent to dyslexics are the most sought-after in every job, in every sector, globally. Global charity Made By Dyslexia’s era-defining ‘Intelligence 5.0 report’ shows the intelligence needed in today’s AI-driven world has changed – demonstrating the…

Rockstar — Abby Salgado Abby Salgado is a marketing professional with over 15 years of experience on national and global brands, currently serving as a Sr. Marketing Manager at Verizon and responsible for campaign execution on some of the company’s largest projects. She has held several roles, including leading a team focused on strategy for…

Rockstar — Gian Carlo Lanfranco Gian Carlo Lanfranco is a Peruvian immigrant in the US, that has spent the past 18 years of his career working as a creative director of some of the most prestigious advertising agencies around world; before starting his own agency, L&C, in New York City. In only two years L&C…

Innovator — Cassandra Razzi Cassandra Razzi (Rivera) is a seasoned marketing professional with over 10 years of experience, currently working at Orange142 in ad tech, specializing in travel and tourism marketing. She’s a speaker on DEI and multicultural marketing strategy and initiatives at tourism conferences. She started her career in radio advertising and apricates the…