Marketing and Advertising Leadership in the Modern Era – A New Dynamic
In the fast-paced world of marketing and advertising, staying ahead isn’t just an option—it’s a mandate. At KEVANI, recognized as one of Inc.’s fastest-growing companies, our leadership approach combines insight, agility, and innovation to keep us at the forefront of the industry.
- Embrace the Art of Generous Listening:
In a landscape where trends shift overnight, the ability to listen deeply is what separates leaders from followers. It’s not enough to merely jump on the latest trend; understanding why it’s trending and how it resonates with the audience is key. Practicing generous listening—where we deeply engage with our clients and market dynamics—allows us to create campaigns that go beyond the surface. This approach, guided by our mantra to “Keep the customer at the heart of everything we do,” ensures we deliver impactful results. It’s this kind of listening that allows us to stay agile and lead in an industry that thrives on change.
- The Power of Taking Calculated Risks
In the competitive world of marketing and advertising, playing it safe is not an option. Innovation is what keeps us relevant and propels us forward.
Take Calculated Risks:
Success in this industry demands a willingness to step out of the comfort zone. At KEVANI, we’ve embraced this mindset by launching initiatives like KEVANI+ and supporting not-for-profit businesses—moves that reflect our commitment to innovation and social responsibility. The results speak for themselves: companies that take calculated risks are more likely to achieve growth, and our journey is a testament to that. By fostering a culture where creativity and experimentation are celebrated, we empower our teams to push boundaries and keep us positioned ahead of the curve.
- Leading in the New Digital Era
As digital transformation reshapes the way we communicate, leaders must guide their teams through this new landscape with vision and adaptability
Don’t Be Afraid of New Technology:
The rapid adoption of AI and other digital tools has sparked both excitement and concern across the industry. But at KEVANI, we view technology as an enabler, not a threat. For example, while AI tools like ChatGPT and OpenArt offer impressive capabilities, they can’t replace the creativity of a top-tier copywriter or designer. Instead, they enhance our ability to deliver better results. We’ve invested in cutting-edge technologies like neuroscience studies, AR & AI-friendly billboards, and advanced data analytics to stay ahead. Leaders must not only embrace these technologies but also guide their teams to use them ethically and effectively, ensuring that the human touch remains central to the work.
Stay Agile:
In an industry where change is constant, agility is everything. Our most successful campaigns often come together rapidly in response to hyperlocal events. By staying nimble and responsive, we ensure that our strategies are not only timely but also deeply relevant to our audience.
Lead with Empathy and Authenticity:
Today’s consumers value authenticity more than ever—70% of them feel closer to brands that present genuine content. This shift is evident in the demand for less curated social content and more authentic user-generated content (UGC). As leaders, we must reflect this trend in our leadership style. At KEVANI, welead with empathy and authenticity, creating a culture of transparency and
trust. By being open about our own challenges and successes, and genuinely listening to our team’s concerns, we build strong emotional connections. This approach not only fosters loyalty and trust but also creates a work environment that is both productive and fulfilling
Author
Kevin Bartanian,
KEVANI CEO