Blogs

As Executive Director of Omnicom Media Group’s Cross-Cultural Center of Excellence, Michael Roca helps Fortune 500 brands unlock growth through culturally relevant media strategies that deliver measurable results. He has partnered with industry leaders including Diageo, Google, and P&G to authentically engage diverse consumer segments—driving brand equity, loyalty, and ROI. By broadening media partnerships to…

This week I want to talk about brand intimacy. Not the dashboard metric. Not the next-gen Martech stack promising deeper customer profiles. But the soul-level kind. The kind that outlives the campaign. The kind whispered in rooms you’ll never enter. It’s a strange word, intimacy, in a boardroom. But in the wild? It’s everything. It’s how…

  This is an unprecedented and truly exciting moment for media and creative. We’re hurtling towards a future where AI and data are foundational forces, accelerating at a velocity unlike anything I’ve experienced. I still remember the clunky joy of my first Gateway PC, the mystery of that first AOL disk, and the sheer magic…

The strategic partnership will bring advanced measurement and attribution capabilities to digital out-of-home (DOOH) advertising campaigns. NEW YORK, NY- ABCS Insights, a leading ad effectiveness analytics company, today announced its selection as the primary measurement partner for Screenverse, the largest network of digital out-of-home (DOOH) inventory. ABCS will enhance the attribution and performance measurement of…

  Travel Log – Ten Countries Later Six weeks. Ten countries. Fourteen cities. One relentless eight‑year‑old co‑pilot daughter. We moved at human pace: morning Zooms from train compartments, client calls from castle ramparts, journal finished over gelato. As Anthony Bourdain reminds us, “Travel is not a reward for working—it’s an education for living.” Each border we crossed proved him…

  Consumers of all types love engaging with social media. But certain cohorts, especially aging ones, crave more than the latest TikTok-fueled phase. They want to spend their time with content that offers something enduring – something that aligns with their values, purpose, and makes them feel part of a real community. For many, social…

A hush beneath the hype Somewhere this week, a beach-side DJ will push volume into the blue horizon and a thousand lanyards will bob in time. Yet, if you stand a few steps back—feet in sand, phone face-down—you’ll notice the most disruptive frequency in the air is silence. Silence is where presence begins. Presence is…

  Queer people are a vibrant part of the US landscape, with nearly one in 10 Americans identifying as LGBTQ+. This percentage has nearly doubled since 2020 and likely does not represent the true number of LGBTQ+ individuals in this country, some of whom may not feel ready to publicly identify with the community.  And…

Why the polymath consumer is trading screen time for soul time—and what that means for every brand brave enough to follow.   When the screen goes dark Sir Jony Ive just sold his hardware studio io to OpenAI for one reason: build a pocket-size, screen-free companion that does for ambient AI what the iPod did for music. The press…