Blogs

Working at BEN for over 15 years, I’ve seen the evolution of our business as well as brands’ businesses and their missions. Through the years, there’s been an increased focus on sustainability across the board.

As the global climate crisis continues, consumers are looking for brands that are more than just a well-intentional mission statement. They are looking for action. Just as offices and products can incorporate greener methods, so can advertising. In honor of Earth Day, we’ve laid out how out-of-home can be a sustainable way to advertise your brand.

Drop Shots is a remote workplace solution that allows clients to take part in and collaborate on photo shoots virtually and in real-time via a low-latency view through the lens of the photographer’s camera.

AnyClip announced today that its AI-powered video management platform for Business has been named both an Overall Winner (Capitalize) and Category Winner (Asset Management, Automation and Playout) for the 2022 NAB Show Product of the Year Awards.

The alliance will enable Xandr Invest advertisers to programmatically purchase digital out of home (DOOH) inventory on a global scale via the Hivestack Supply Side Platform (SSP)

I got a real laugh out of the “Welcome to the Icelandverse” campaign. It’s weird, irreverent, and takes the absolute piss out of contemporary tech.

2022 is the year that the automotive industry has gone big on raising the profile of electric vehicles. Every major brand has released a noteworthy campaign, connecting with consumers through humor and well-known characters and celebrities.

“Sustainability” claims — undoubtedly some of the most popular types of green marketing claims today — are primarily informed by NAD decisions.

Creative Spirit is the ONLY nonprofit in the US dedicated to placing one million people with disabilities
in fair-wage jobs by 2030. In addition to our outreach, mentoring, and job-placement services, we’ve
produced panel discussions for employers around the world.

Throughout our ten-year partnership in advertising, we have found ourselves talking a lot about leadership. And, for as much as the conversations have changed, they, in a way, have also stayed the same. What’s stayed the same is what we look for in a leader—what’s changed is our understanding of why those qualities resonate with us.