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By Kelly Peppers, CEO Colossal Media A global pandemic, failing economy, protests, looting, layoffs, pay cuts, furloughs, working remote, stressed out staff, PPP applications, and too many days of losses surpassing profits. All of this has shaken our business at Colossal Media. Over the past 16 years we have had enormous success: profiles in top-tier…
Read MoreEquality Should Be The New Normal
From Jercole L. Govan, Founder/CEO, Govan Agency Inc., Creative Resource and Talent Management As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? I’m not sure hiring new talent should be a priority in the current climate. I believe the priority…
Read MoreState of the Industry with Talent in Mind
By Angelo Scialfa III, President, Fox Run Group As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? Not sure hiring of new talent is a priority or will be a priority until there is some changes in the economic climate. …
Read MoreEverything to Know About Nike’s “You Can’t Stop Us” Film
“You Can’t Stop Us,” the third film in Nike’s campaign of the same name, debuts to coincide with the NBA’s return. Narrated by Megan Rapinoe, the spot celebrates sport as a source of inspiration. Its action shares a dynamic split screen series detailing 36 pairings of athletes and relating the kinetic movement of one sport to…
Read MoreThe New Mindset of Employees, and How to Prepare For It
by Lauren Kimball, Design Director at Momentum The COVID-19 crisis has caused an extreme disruption to the personal and professional lives of employees. As a result, new employee mindsets have emerged. Older generations are feeling successful at home because of more stable home office environments, while younger generations are feeling less productive due to roommates,…
Read MoreMeet the Lunch and Learn Academy Partners
In response to the disruption that COVID-19 has caused to internships, budgets, jobs, and lives… The AD Club of New York’s Foundation Lunch & Learn Academy joined forces with #SAVETHEINTERNSHIPSNY (Rebecca Rivera), Keni Thacker’s The G.R.O.W.T.H. Initiative, and The Adversity Group (Shameka Brown & Julius Dunn, III) to provide an internship curriculum & experience this…
Read MoreFulfilling Its Pledge With 50% of the Board Appointments Comprised of Diverse Individuals, The AD Club Announces New Directors
The ADVERTISING Club of New York, the industry’s leading professional organization representing the advertising, media, marketing and ad-tech industries, announced today the addition of six new board members to the 2020-2021 term at its 124th Annual Meeting of Members. “As our industry has endured unprecedented obstacles in the first half of 2020, the AD Club is…
Read MoreDesign an AD Competition Winners
The Design an AD Challenge introduced middle and high school students to a new way of using their creative problem solving skills and talents. Discovering how professionals in the advertising, marketing, and media industries provide creative solutions to problems every day, is what the Foundation wanted to expose to students. Many found this exercise exciting…using…
Read MoreBrand Messaging, Ad Spend and Other Practical Considerations from Shaun Brown
From Member Shaun Brown, SVP, Managing Director & NA Shopper Marketing Lead, Momentum As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? Retailers should be taking cues from those who have been open and working through the…
Read MoreThe State of Retail with Work and Co Director of Strategy Dawn Moses
As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? Focus on ensuring that your business has a stable and efficient digital omnichannel foundation – this essential core helps capture demand and make the most of capacity when/where…
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