Blogs
Re-openings and advertising reactivation strategy with Scott Falzone, Managing Director, Telecom, Google
As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? The world has dramatically changed over the last few months, ushering in monumental business model changes and new consumer behaviors to adapt to a dynamic environment. The one…
Read MoreReOpening and Ad Spend; What It Means For Retail and Ecommerce.
From Members Michael McIntosh II, Director, PwC and John Rolston, Director, PwC As our economy begins to reemerge, and some stores and businesses start to reopen with limited capacity, what are some tips for driving demand with controlled capacity? While in-store capacity may be restricted, consumers have already signaled their preference: They want the optimal…
Read MoreWhat do you think a brand that's paused their spend, needs to consider before restarting?
Response from Cathy Oh, Global Head of Marketing & Analytics, Samsung Ads Research shows that consumers appreciate brands that showcase their role in For some brands, instead of pausing spend, we saw them demonstrate their commitment to reassessing their strategy by pivoting their advertising messaging to highlight the company’s core values and ways they are…
Read MoreE-Commerce Predictions with Jordan Weinstein
From AD Club Member Jordan Weinstein, Director of Business Development, Candid Worldwide As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? Businesses need to show their focus is on safety and overall compliance with health guidelines. Candid…
Read MoreKey Considerations for Retailers In the Face of COVID-19
Authors: Joseph Lewczak and Paavana Kumar of Davis & Gilbert LLP. Retailers are facing unprecedented challenges in the face of the COVID-19 pandemic. While some companies, such as wholesalers of essential household items and groceries, are experiencing a surge in demand, others, especially those that rely on a brick-and-mortar presence, are suffering. Recent reports show…
Read MoreMomentum's Commitment to Inclusion; Q and A with Jennifer Frieman, Chief Talent Officer, Momentum Worldwide
Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? We have been dedicated to expanding diversity and inclusion, not just by changing the tapestry of our talent pool, but by changing the landscape of the talent pipelines that feed our future. At Momentum, one of our…
Read MoreD and I initiatives with Lisa Utzschneider, Chief Executive Officer, Integral Ad Science (IAS)
Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud of that your company supports? IAS is proud to make diversity and inclusion a priority. Focusing on D&I isn’t just the right thing to do, it is also the smart thing to do from a business perspective.…
Read MoreDiversity and inclusion in ad tech: Why it’s important and how to make it work?
FFrom corporate member Ivan Guzenko, CEO, SmartyAds Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? It is important to understand that workplace diversity is about understanding, accepting and valuing differences among people; it doesn’t only come down to age, gender or…
Read MoreSelling Naked; Make it Great for Mobile
Excerpt from the direct-to-consumer e-commerce guide Selling Naked: A Revolutionary Approach to Launching Your Own Brand Online. When you’re creating your digital experience, it’s tempting and natural to spend all your energy critiquing mock-ups of your site (or “wireframes,” as we call them) on desktop. Big mistake. Since most of your customers will likely engage with…
Read MoreSara Porritt, Wellness Lead, Integrated Media Planning and US Diversity and Inclusion Lead, OMD
Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? OMD’s D&I initiatives actively evolve alongside the needs of our people, our culture and our industry. Our current pillars are focused on a 360 approach that addresses the full employee lifecycle from educating…
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