Blogs
Meet The Fellows: Elisabeth Castera
Meet The Fellows: Elisabeth Castera Marketing & Public Relations Consultant – Babette Communications Elisabeth Castera is a marketing communications and public relations professional and has worked in various industries ranging from tech, fashion, real estate, non-profit, and travel. She holds a Bachelor’s Degree in Business Marketing and a Master’s Degree in Public Relations. After years…
Read MoreMeet The Fellows: Nhya Ciborowski
Meet The Fellows: Nhya Ciborowski Nhya Ciborowski | Associate Director, Influencer Marketing and Social Strategy at 360i, a Dentsu Company. Proudly born and raised in New York, Nhya Ciborowski (pronounced Ni-yah) has spent the past 8 years of her career mastering digital storytelling through both influencer and social-first campaigns. Her journey began on an adjacent path, first entering the workforce with lofty…
Read MoreLittle Lessons, Big Results
Kelli Tuggle, Chief Operating Officer, Grey NA
Mental health – and the accompanying complexities, inconsistencies, and serious health implications
Meet The Fellows: Sasheika Tomlinson
Meet The Fellows: Sasheika Tomlinson Sasheika Tomlinson is a versatile marketing communications professional with over 13 years of experience in branding, corporate communications, media relations, and social media across the healthcare, social services, higher education and non-profit sectors. Throughout her career, Sasheika has demonstrated proven leadership in executing branding/rebranding initiatives, product and campaign launches and…
Read MorePersonalization and Authenticity are the Keys to Reaching the Ever-Growing Latinx Market
Personalization and Authenticity are the Keys to Reaching the Ever-Growing Latinx Market By Maria Teresa Hernandez, Vice President of Brand Partnerships at Mirriad I realized almost immediately out of college that my life experiences up until that point were nothing like anyone within my new professional circles. First, no one looked like me. No one…
Read MoreFinding the right talent and keeping a strong ad-tech team amidst crisis. What is it like?
Finding the right talent and keeping a strong ad-tech team amidst crisis. What is it like? From Anastasia-Nikita Bansal, Director of Enterprise Solutions at SmartyAds After the lockdown, the world realized that the best time to start digital transformation is now. Many important things are currently happening, so it is crucial not to the…
Read MoreCollab’s Approach To The New Talent Landscape
Collab’s Approach To The New Talent Landscape By Courtney Shanklin, EVP, Human Resources, Collab, Inc. What are some ways your agency/organization is keeping agency culture alive in the midst of the ever changing industry landscape? (i.e. internal initiatives, incentives, etc.) We look to nurture an environment where employees are comfortable being themselves. True connection…
Read MoreInfluencer Marketing Key To Back-To-School Shopping
Influencer Marketing Key To Back-To-School Shopping From Jake Terrell, Senior Director for Music & Brand Partnerships, BEN After a challenging and uncertain year, how are you seeing marketers approach back-to-school season as students prepare for the return to physical classrooms this fall? Mostly by embracing it. Everyone recognizes the challenges that come with going…
Read MoreHow Pandemic Habits Affect Back-to-school Marketing
How Pandemic Habits Affect Back-to-school Marketing From Elisabeth Castera, Marketing and Public Relations Consultant, Babette Communications and 2021-2022 AD Club Fellow With the pandemic leaving a trail of uncertainty and shoppers getting a head start on things for the classroom, how can marketers prepare for back-to-school season in terms of messaging? When it comes down to messaging,…
Read MoreBack-to-school Marketing For Changing Realities
Back-to-school Marketing For Changing Realities FROM Irina Kovalenko, CMO, SmartyAds Anything but typical – that’s how we can describe customer purchasing habits in 2020 and 2021. The lockdown has completely redefined the way people purchase goods, consume content, and make buying decisions. The economic downturn has affected practically every industry including education, which mostly shifted…
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